With most Canadians knowing a child on the sidelines due to cost, new $1-million partnership with KidSport will help fund equipment and participation fees
TORONTO, July 10, 2014 /CNW/ - A new CIBC (TSX: CM) (NYSE: CM) poll, conducted by Northstar, finds that one third of Canadian children, aged three to 17, do not participate in organized sport largely due to cost, a staggeringly high number at a time when youth obesity is on the rise.
The poll results show that the two major barriers to participation are enrollment fees and equipment costs. Parents, who have kids in organized sport, spend an average of nearly $1,000 per child each year. And, 82 per cent of Canadians know a child who cannot participate in organized sport due to the cost.
Key poll findings include:
- 71 per cent believe participating in organized sport is part of being Canadian
- 33 per cent of children do not participate in organized sport largely due to cost
- Parents spend on average $953 per child each year for their kids to play organized sports
- 82 per cent know a child who cannot participate in organized sport due to the cost
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