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Costs Keep One Third Of Canadian Children From Participating In Organized Sports: CIBC Poll

With most Canadians knowing a child on the sidelines due to cost, new $1-million partnership with KidSport will help fund equipment and participation fees

TORONTO, July 10, 2014 /CNW/ -  A new CIBC (TSX: CM) (NYSE: CM) poll, conducted by Northstar, finds that one third of Canadian children, aged three to 17, do not participate in organized sport largely due to cost, a staggeringly high number at a time when youth obesity is on the rise.

The poll results show that the two major barriers to participation are enrollment fees and equipment costs. Parents, who have kids in organized sport, spend an average of nearly $1,000 per child each year. And, 82 per cent of Canadians know a child who cannot participate in organized sport due to the cost.

Key poll findings include:
  • 71 per cent believe participating in organized sport is part of being Canadian
  • 33 per cent of children do not participate in organized sport largely due to cost
  • Parents spend on average $953 per child each year for their kids to play organized sports
  • 82 per cent know a child who cannot participate in organized sport due to the cost

"It is shocking to find out so many families cannot afford to put their kids in organized sport," says CIBC Team Next mentor Simon Whitfield. "This poll is a call to action."

CIBC commissioned the poll in partnership with KidSportâ„¢, a national not-for-profit sports funding organization, to understand how important organized sport is for kids in Canada. As part of its ongoing commitment to improve the lives of Canada's youth, CIBC is proud to make a $1-million multi-year pledge to KidSport to help break down the financial barriers that keep kids on the sidelines.

Mr. Whitfield, a former Pan Am, World Cup and Olympic medallist and long-time KidSport Ambassador, says organized sport is becoming too expensive for parents.

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