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Inventure Foods, Inc. To Introduce Vitamin-enhanced Whole Fruit Under Its Rader Farms® Brand, Offering A Significant Nutritional Boost To Frozen Fruit

PHOENIX, July 9, 2014 /PRNewswire/ -- Inventure Foods, Inc. (NASDAQ: SNAK), advances the frozen fruit category today with the introduction of Rader Farms® Fruit PLUS Vitamins™, the first-ever fortified whole frozen fruit product. Using proprietary technology and topical nutrients sourced from whole fruits and vegetables, Fruit PLUS Vitamins builds on naturally-occurring vitamins found within whole strawberries, blueberries and blackberries and boosts the nutrition level with five additional vitamins, including B1, B6, D, E and K.
Rader Farms(R) Fruit PLUS Vitamins(TM) is the first fortified whole frozen fruit product to boost nutritional values of whole strawberries, blueberries and blackberries with five additional vitamins, including B1, B6, D, E and K. Using topical nutrients sourced only from whole fruits and vegetables, Fruit PLUS Vitamins offers a fresh approach to homemade smoothies and fresh fruit snacking.

Available in Strawberries & Blueberries and Mixed Berry Blend (featuring strawberries, blueberries and blackberries), the Fruit PLUS Vitamins line is currently available in grocery store freezers in select markets with a suggested retail price of $7.99 per 21-ounce package.

While a one-cup serving of traditional mixed strawberries and blueberries may provide 65 percent of the daily recommended value (DV) of Vitamin C and 2 percent DV of Vitamin A, a single one-cup serving of Fruit PLUS Vitamins offers the following:
  • Vitamin A = 125 percent DV
  • Vitamin B1 = 145 percent DV
  • Vitamin B6 = 145 percent DV
  • Vitamin C =  250 percent DV
  • Vitamin D =  175 percent DV
  • Vitamin E = 105 percent DV
  • Vitamin K = 50 percent DV

The additional nutrients are extracted naturally from a blend that includes cranberries, orange, shitake mushrooms, pomegranates and other fruits that are topically applied to the berries. The process boosts nutritional value without altering the appearance or taste of the naturally sweet fruit that Rader Farms is known for.   

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