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BATTLE CREEK, Mich.,
July 9, 2014 /PRNewswire/ -- A variety of Kellogg snacks, including Cheez-It Crackers® and Rice Krispies Treats®, are teaming up with Major League Baseball® and Hall-of-Famer
Cal Ripken, Jr. to celebrate and reward baseball fans who never miss a game. To measure baseball fans' dedication to the game, the company conducted a nationwide survey to learn the lengths fans will go to catch all of the action. The
Kellogg's Never Miss a Game Fan Stories contest, which runs through August, invites fans to share their #nevermissagame stories on social media for the opportunity to win baseball-themed prizes.
Measuring Baseball Fans' Devotion To show just how far fans will go to "Never Miss a Game," Kellogg recently surveyed more than 1,000 baseball fans across America*. Results show that the passion for America's Pastime runs deep, shapes priorities and even leads to some interesting behaviors.
Love of the Game
Nearly half (47%) of fans have their team's schedule on-hand at all times, or know it well...in fact nearly 3 in 10 report they know their team's schedule better than their own commitments over the next eight weeks.
If money were no object, fans would want to attend 33 games in person a season – as it is, they average six
And they're willing to overcome distance to get there...more than half have traveled more than four hours to see their team play.
47% have cancelled, missed or been late to a family event in order to watch their favorite team – a third have cancelled, missed or been late to work for the same reason.
Nearly one third of fans would rearrange or cancel a date if it interfered with a big game.
Another 53 percent have gone out of their way to watch on vacation and 43 percent have watched at work.
It Might Sound Strange, But...
If you've ever listened to your game through poor reception on the radio just to catch the action, you're not alone: 38% of fans engage in this kind of "static cling."
More than 1/3 of fans under 34 have petitioned a bartender or restaurant owner to see if they'll play their teams' games regularly.
More than one in 10 fans have gone out of their way to watch a game while at a wedding.
Individual survey respondents reported every "never miss a game" tactic from ordering playoff tickets online while at church to attending a game while on a honeymoon.
What's Your Story?Between now and the end of August, fans who share their own Never Miss a Game stories on social media are eligible to win great MLB-themed prizes from
Kellogg's. Fans who share the lengths to which they've gone to cheer on their favorite team with #nevermissagame on Twitter and Facebook are eligible to win MLB and Kellogg snack brand prizes, including the grand prize which includes tickets and travel to a 2014 World Series game, plus an Opening Day game in 2015 and the 2015 MLB All-Star Game.**
"Baseball fans know how to savor the season," said
Melissa Pawlowicz, Senior Director of Snacks Promotion at Kellogg. "They don't want to miss a moment of their favorite game and, often, our snack products help make game time even more special. We're excited to salute and celebrate truly dedicated fans with this contest."
Kellogg's has partnered with legendary MLB shortstop
Cal Ripken Jr., renowned for his astonishing record of 2,632 consecutive games played as a Major Leaguer, to encourage fans to share their stories.
Kellogg's fan survey says that, on average, fans' longest consecutive games-watched streak is 25 in a row. It may not be quite as long as mine – but it's a really impressive testament to their dedication," said
Cal Ripken, Jr. "I'm looking forward to seeing everyone's #nevermissagame stories."
In addition to the "Never Miss a Game" Fan Stories contest, special Kellogg snack brands' packaging will feature an image of
Cal Ripken, Jr. These select products – including Cheez-It®, Town House® and Club® crackers; Nutri-Grain® cereal bars, Keebler Fudge Shoppe® and Simply Made® cookies; FruitFlavored Snacks® and more – also bear product codes redeemable for items through the
Kellogg's Family Rewards program (KelloggsFamilyRewards.com). Special Never Miss a Game Online Instant Win prize packages include MLB® 2015 season tickets, flat screen HD TV's with an MLB TV® subscription and tickets to 2015 regular season MLB® games
. Kellogg is an official sponsor of Major League Baseball.
Click to tweet: @KelloggsUS survey found 47% of baseball fans have cancelled, missed or been late to a family event to watch their team #nevermissagame
Click to tweet: @KelloggsUS survey shows more than half of all baseball fans have traveled longer than four hours to see their team play #nevermissagame