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Jim Cramer's Stop Trading: Facebook, Google to Gain From More Digital Advertising


NEW YORK (TheStreet) -- TheStreet’s Jim Cramer, co-manager of the Action Alerts PLUS portfolio, drilled down on the earnings reports from retail companies earlier this morning on CNBC’s “Cramer’s Mad Dash” segment. 

Following up on some of those thoughts, Cramer eyed Home Depot (HD) more closely on CNBC’s “Cramer’s Stop Trading” segment. 

On the conference call, CFO Carol Tome said that less than 10% of the company’s advertising would come from print this year. Digital advertising will now make up 36% of the company’s advertising. 

“This is it,” Cramer said, “this is the tipping point.” Retailers are starting to find that companies like Facebook (FB) and Google (GOOGL) offer more effective advertising for their customers. 

It's not just Home Depot doing this either, he reasoned, suggesting that Facebook and Google will continue to benefit from this advertising shift. 

Facebook and Google are AAP holdings.

- - Written by Bret Kenwell in Petoskey, Mich.

Follow @BretKenwell

At the time of publication, Cramer's Action Alerts PLUS had a position in FB and GOOGL.

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