TORONTO, July 2, 2014 /CNW/ -The following B-Roll is now available by Video On-Demand web download:
*** NOTE: Broll has been updated and now includes footage from the Double Double Visa card product launch event in Yonge-Dundas Square and interviews with CIBC and Tim Hortons executives as well as special guest Tie Domi.
CIBC and Tim Hortons today launched the innovative new CIBC Tim Hortons Double Double Visa Card, leveraging a first-of-its-kind two-button technology that combines a no annual fee CIBC Visa credit card with a classic Tim Card, all in one.Cardholders simply press the CIBC Visa button on the front of the Double Double card to pay for their everyday purchases anywhere Visa is accepted, and 1 per cent of each dollar spent is converted instantly into Tim Cash rewards. With a simple touch of the Tim Hortons Tim Card button, cardholders can then redeem their Tim Cash for their favourite coffee and menu items at Tim Hortons. The CIBC Tim Hortons Double Double Visa Card was introduced at an event in Yonge-Dundas Square today. Former professional hockey player and special guest Tie Domi attended the event in support of the CIBC Tim Hortons Double Double Visa Card. SHOT LIST: Interviews 1. Launch event various broll a. Interview with David Clanachan, Chief Operating Officer, Tim Hortons b. Interview with David Williamson, Senior Executive Vice-President and Group Head, Retail and Business Banking, CIBC c. Interview and footage of special guest Tie Domi d. Crowd and atmosphere shots Broll 1. Tim Hortons various broll a. Exterior restaurant b. Interior restaurant c. Product shots (baked goods, coffee) d. Patron using the CIBC Tim Hortons Double Double Visa Card 2. CIBC various broll a. Exterior CIBC b. Interior CIBC c. Patron using the CIBC Tim Hortons Double Double Visa Card at ABM