July 2, 2014
/CNW/ -The following B-Roll is now available by Video On-Demand web download:
*** NOTE: Broll has been updated and now includes footage from the Double Double Visa card product launch event in Yonge-Dundas Square and interviews with CIBC and Tim Hortons executives as well as special guest Tie Domi.
CIBC and Tim Hortons today launched the innovative new CIBC Tim Hortons Double Double Visa Card, leveraging a first-of-its-kind two-button technology that combines a no annual fee CIBC Visa credit card with a classic
, all in one.
Cardholders simply press the CIBC Visa button on the front of the Double Double card to pay for their everyday purchases anywhere Visa is accepted, and 1 per cent of each dollar spent is converted instantly into
rewards. With a simple touch of the Tim Hortons Tim Card button, cardholders can then redeem their
for their favourite coffee and menu items at Tim Hortons.
The CIBC Tim Hortons Double Double Visa Card was introduced at an event in Yonge-Dundas Square today.
Former professional hockey player and special guest Tie Domi attended the event
in support of the CIBC Tim Hortons Double Double Visa Card.
1. Launch event various broll a. Interview with
, Chief Operating Officer, Tim Hortons b. Interview with
, Senior Executive Vice-President and Group Head, Retail and Business Banking, CIBC c. Interview and footage of special guest Tie Domi d. Crowd and atmosphere shots
1. Tim Hortons various broll a. Exterior restaurant b. Interior restaurant c. Product shots (baked goods, coffee) d. Patron using the CIBC Tim Hortons Double Double Visa Card
2. CIBC various broll a. Exterior CIBC b. Interior CIBC c. Patron using the CIBC Tim Hortons Double Double Visa Card at ABM