When American military families buy a new vehicle, they prefer Ford trucks, utilities and cars over any other brand.
Three Ford products rank in the top 10 new vehicles purchased by military families, according to Polk vehicle registrations analyzed in an IHS Automotive sample of 19.3 million households that include active, retired or veteran military personnel. This sample accounts for 920,000 new and used light vehicle registrations last year. Ford F-150 pickup tops the list, while Escape ranks third overall and No. 1 among all utilities. Fusion rounds out the list, with the midsize sedan in ninth position.
“Military families, in particular, desire the efficiency, capability and smart technology Ford vehicles offer,” said Jim Farley, Ford executive vice president, Global Marketing, Sales, Service and Lincoln. “Ford has a long history of supporting active-duty military personnel and veterans, and it is an honor American military families buy Ford more than any other brand.”
Built Ford Tough
F-150 market share among American military families is higher than the truck’s portion of the overall retail vehicle market, which is significant because F-150 is the best-selling vehicle in the United States. F-150 is manufactured at Dearborn Truck Plant in Michigan and Kansas City Assembly Plant in Missouri.
Escape ranks as the No. 1 sport utility vehicle among American military families and the favorite vehicle overall with military families in the Philadelphia, Detroit and Cleveland areas. Escape is manufactured at Louisville Assembly Plant in Kentucky.
Veterans at Ford
The popularity of Ford vehicles among military families is in keeping with the company’s long-standing support of active military and veteran groups. Ford Motor Company’s support for veterans started more than 90 years ago when Henry Ford led a cross-country caravan of 50 Ford Model T’s to transport disabled veterans to their convention. Since 1974, Ford and Ford Motor Company Fund have provided more than $8 million to veterans organizations, including support for the National World War II Memorial.