The recent gains in Nike (NKE) stock (up 6.5% since May) have been attributed to the popularity of soccer ... excuse me, futbol. This suggests that once the final goal is made investors should pack up their tents and kick Nike to the curb. This doesn't make sense.
The stock closed Tuesday at $78, flat on the year to date but down from the 2014 high of $80.09 reached in March. Investors are still missing the big picture.
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