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Zillow Expands Reach With MSN Deal

A previous version of this article stated that everyone who visits MSN Real Estate would be automatically directed to Zillow.com. TheStreet regrets this error.

NEW YORK (TheStreet) -- Zillow (Z) continues to expand its reach for online real estate advertising, as the company announced it will now power the real estate search experience for MSN.

The deal with MSN, of which terms were not disclosed, makes Zillow the exclusive provider of real estate search for five of the leading U.S. real estate sites. Earlier this year, Zillow announced it would be powering AOL (AOL) Real Estate, as well as announcing a deal with an affiliate of E-House Holdings (EJ), Beijing Yisheng Leju Information Services, to power Leju's U.S. home shopping experience. 

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Everyone who visits MSN Real Estate searching for homes will be automatically directed to Zillow.com, showing them Zillow's inventory of for-sale and for-rent listings, and the company's listings that have yet to hit the market.

"Integrations like this are important for home sellers and real estate professionals who list their homes on Zillow because it helps them achieve maximum exposure at no additional cost," said Zillow CEO Spencer Rascoff in a statement. "We're looking forward to collaborating with MSN and to helping the millions of home shoppers who use them each month find their next home."

The company already has existing deals to power Yahoo! (YHOO) Homes, HGTV's FrontDoor.com, and HotPads.

Starting today, all visitors searching for homes on MSN Real Estate will be automatically directed to Zillow.com, offering access to Zillow's millions of for-sale and for-rent listings, as well as unique inventory of over 1 million pre-market listings and deep data on all homes. For real estate professionals who list their clients' homes on Zillow, this gives them significant additional exposure for their listings, for free.  

"It significantly increases our reach for sellers and agents who post their listing on Zillow," Zillow Chief Marketing Officer Amy Bohutinsky said in an interview with TheStreet. "It's a traffic and reach deal, and from the revenue side, it gives our premier agents even more exposure across these sites." --Written by Chris Ciaccia in New York

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