This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

ChannelAdvisor’s Managed Services Team Tapped To Enhance Bluestem Brands Inc.’s Digital Marketing Strategy

Stocks in this article: ECOM

ChannelAdvisor Corporation (NYSE:ECOM), a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that Bluestem Brands Inc. is employing ChannelAdvisor’s Managed Services team to lead its digital marketing strategy. The Managed Services team optimizes campaigns across multiple online advertising channels to increase the online visibility of Bluestem’s retail brands Fingerhut and Gettington.com.

“ChannelAdvisor carefully manages our digital marketing campaigns, and the results are outstanding,” said Robin Dary, Bluestem Brands marketing manager, e-commerce. “We’re launching Google Product Listing Ads and Inventory Driven Search in the next two months, and I’m excited for ChannelAdvisor to continue improving our digital marketing strategy.”

ChannelAdvisor’s Managed Services team is a group of e-commerce experts that offer retailers unparalleled opportunities to improve their strategy and results across marketplaces and other channels. Members of the Managed Services team provide expert guidance to retailers and use the ChannelAdvisor platform to automate and optimize product listings for customers who want an end-to-end outsourced solution.

“We quickly transitioned from self-service to fully managed services,” said Dary. “We benefit from ChannelAdvisor’s history with retailers and knowledge of the industry. ChannelAdvisor provides ideas that I never would have thought of on my own.”

ChannelAdvisor Digital Marketing allows sellers to get their products front and center on global, local or mobile search engine results pages through Google Product Listing Ads, paid search and comparison shopping engines. Digital Marketing employs Flex Feed technology, so advertisers can easily explore additional feed-based destinations such as retargeting providers and affiliate networks as well as benefit from SKU level performance reporting across those programs. Once traffic hits sellers’ websites, ChannelAdvisor can help improve the buyer experience and optimize the path to conversion. Finally, Digital Marketing inserts retailers’ products into the conversation on social media as consumers discover and discuss products via sites such as Pinterest and Facebook.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs