BEIJING (TheStreet) -- Instead of driving to soccer practice, the Chinese version of a "soccer mom" shuttles her only son or daughter to a math tutor on Saturday mornings, an English training center Saturday afternoons, and Sunday morning piano lessons. The kid might relax a little before starting Sunday night homework.
This sort of running around for weekend schooling -- aimed at helping a child get ahead even in kindergarten, get into college and get a good job -- is a big reason why companies offering educational services are now stock investor favorites in China.
Parents across eastern Asia push extra education for pre-high schoolers. But in terms of customer volume no country comes close to beating the business potential in China, home to about 235 million children aged 14 and under. Moreover, Chinese parents are motivated by the one-child policy, which only recently was relaxed by the central government, to spare no expense that might help a son or daughter succeed.
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