. (NYSE:YUME), a leading provider of digital video brand advertising solutions, has strengthened its ad visibility product through a partnership with
., a leading MRC-accredited brand intelligence and analytics company. Through the partnership, Moat will provide video viewability measurement for YuMe’s brand advertisers, when third-party verification is requested. Delivering viewable impressions is the first step in effective brand advertising, and YuMe pioneered a proprietary viewability solution beginning in
. This partnership builds on its organic ad visibility practices, providing brand advertisers a level of quality above and beyond industry standards.
“Today’s digital ecosystem requires both a proactive and reactive solution for video viewability,” says Bryan Everett, EVP Business Development & Sales Operations, YuMe. “Building on our long-standing focus on video viewability, this partnership with Moat verifies that our technology is indeed working and will provide the assurance our clients are looking for.”
In advance of the upcoming Media Rating Council’s (MRC) advisory lift, this partnership, along with YuMe’s existing viewability initiatives, further exemplify its commitment to drive video viewability standards forward.
“Video viewability has emerged as a vital industry standard, so it’s critical to select a partner that can provide accurate and actionable metrics,” said Everett. “We support the MRC’s efforts to identify technologies, like Moat, that are able to provide salient measurement.”
As an important precedent within the ad industry, upholding viewability standards is similar to audience guarantees, where advertisers require confirmation that their ads were delivered as contracted. Third-party viewability verification demonstrates and ensures that the ads had a reasonable opportunity to be viewed – maximizing value and solidifying ROI for the advertiser.
“YuMe has been at the forefront of innovation in the video industry – our partnership solidifies our joint commitment to raising the standards in digital brand advertising,” says Jonah Goodhart, CEO and Co-Founder of Moat. “We are excited to offer YuMe clients the ability to measure viewability and related advanced brand metrics on their campaigns.”