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Advisory Board to Provide Strategic Guidance to Board of Directors
Higgins' and Schiano's Industry Experience Adds Strength to Advisory Board
DENVER, June 30, 2014 (GLOBE NEWSWIRE) -- Jammin Java Corp., d/b/a Marley Coffee (OTCQB:JAMN) (
www.marleycoffee.com ), the sustainably grown, ethically farmed and artisan-roasted gourmet coffee company, has established a Board of Advisors and appointed Michael Higgins, Co-CEO of Mother Parkers Tea & Coffee and Anthony Schiano, Principal at Business Solutions International, as the first two Advisory Board members, effective immediately.
The role of the Board of Advisors will be to provide strategic guidance, independent advice and recommendations to the Board of Directors of Marley Coffee on the organization, fundraising, plan of operations, proposed joint ventures and partnerships, governance, marketing and expansion of the Company and its products and services. The Advisory Board will convene on a quarterly basis. As the Company grows, it plans to expand its Advisory Board with other leading industry executives.
Michael Higgins is the Co-CEO of Mother Parkers Tea & Coffee Inc., the largest independent roaster in North America, which recently entered into a strategic investment transaction with Marley Coffee for a total of up to $8.25 million in funding. Mr. Higgins received his seat on the Board of Advisors as a result of this transaction. He is one of the beverage industry's most experienced sales and marketing executives. He has worked in the family-owned company for more than 40 years, playing an instrumental role in building its owned brands, business partnerships and customer relationships in both foodservice and retail channels, as well as the private label tea and coffee brands of many of North America's largest grocery and restaurant chains. Mr. Higgins is a director of the Tea Council of Canada and a past president of the Tea & Coffee Association of Canada.