- Collaboration will include jointly developed intellectual property
June 26, 2014
Sprylogics International Corp. ("Sprylogics") (TSXV: SPY),
a technology provider of local mobile search and messaging solutions for consumers and businesses announces that it has signed an agreement with
-based Frankly Chat ("Frankly") to collaborate on an Ephemeral Coupon Ad Unit ("ECAU") and integrate the Frankly Chat messaging client into the Poynt app.
The agreement is multi-faceted and will combine the expertise, R&D and IP of both Sprylogics and Frankly to develop an ephemeral coupon that provides a way for advertisers to create high-value, high-impact promotions without the risk of out-of-market redemption. The technology behind the new ephemeral mobile coupon will be co-developed and co-owned by both companies. In addition, Poynt will enjoy the benefit of integrating Frankly's robust, high performance messaging to Poynt users. A key feature of Frankly Chat is its ephemeral nature--the chat disappears after a predetermined period, and is not stored on messaging servers.
"I am very excited about the potential for ephemeral couponing to become a disruptive mobile advertising unit, especially when combined with our existing capabilities in highly targeted, local-search advertising." says Marvin Igelman, CEO of Sprylogics. "In addition, Frankly's ephemeral chat is impressive, intuitive and unique in many ways and it will be a significant upgrade for our user base."
"We are pleased to collaborate with Sprylogics on the development of a new mobile advertising unit," says
, CEO of Frankly Chat. "Sprylogics' local search expertise together with our ephemeral communication technology is a great combination for mobile advertisers wanting to break through the clutter. We are also thrilled that Poynt has selected Frankly's core messaging technology over other providers to power their own chat module to their large user base."
About Frankly Chat
Frankly Chat is one of the fastest growing mobile messaging apps in the market with over 1 million downloads, and achieved top ten social app rankings in 15 countries in the Apple AppStore. Based in
, Frankly has raised venture funding from world class investors including SK Planet and is a portfolio company of the prestigious
StartX incubator program. For more information, please visit
Sprylogics International Corp. enables telecom operators, messaging and mobile application providers to introduce new revenue streams into their apps with its "Poynt-Enabled" SDK. "Poynt-Enabled" brings monetization related to the user's search intent, while increasing loyalty, engagement and usage activity levels. Sprylogics semantically aggregates and distributes useful local content by making it searchable via its patented geographical and contextual targeting technology.