This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

National Survey Finds When It Comes To Creating Family Fun, It's All About The Small Surprises

PLANO, Texas, June 26, 2014 /PRNewswire/ -- Who doesn't love a great surprise? Turns out, we all do, and it seems the element of surprise is the must-have ingredient to creating the most memorable family fun moments. According to a new survey commissioned by the Cracker Jack brand, nearly three-quarters of American families say the best family memories involve surprises, with nearly one-quarter (24 percent) of parents springing a surprise experience on their families as often as once a week. While the majority of parents believe they don't need to overspend when creating surprises for their loved ones, they routinely spend their hard-earned money on entertainment and other big-ticket items. Cracker Jack, the brand that has delighted families with small surprises for more than a century, is eager to lend a hand and help parents rediscover what they already know is true: there are so many creative ways to have family fun together without breaking the bank. 

The survey of 1,000 parents nationwide uncovered that 81 percent of respondents wish their families could enjoy more everyday moments together and approximately two-thirds (66 percent) don't believe they need to spend money to "wow" their family.  However, their behavior tells a different story with nearly three-quarters resorting to actually purchasing things to keep their families entertained (74 percent).  In addition, 72 percent report that they spend more than $20 when they want to surprise their loved ones.

In partnership with parenting expert Liz Gumbinner, publisher of the popular Cool Mom Picks website and author of the parenting blog Mom-101, the Cracker Jack brand today kicked off "The Surprise Inside Project" – a nationwide movement designed to help parents create those small, but meaningful surprises they know are missing in their families' lives. 

"When it comes to making things fun for your family, bigger really isn't always better," said Liz Gumbinner. "Sure, huge vacations are terrific. But I always hear from my readers that the little things we do with our families can be even more memorable. Like reading together for an extra 10 minutes at bedtime, putting on bathing suits to wash the car in the driveway in the summer, or cuddling up to watch a movie all together even though it's a school night. It's so easy to get caught up in the day-to-day trials of parenting and work, that I really try to make myself slow down and think about the little things I can do at home that make things fun."

Beginning now through July 31, fans can visit CrackerJack.com to take part in The Surprise Inside Project by sharing details about how they want to pull off small, yet impactful surprises for their family and friends. Whether it's a picnic in the park or a family movie night, the Cracker Jack brand will fulfill hundreds of these small surprises, each up to $20 in value, and deliver them to lucky participants in custom Cracker Jack-branded boxes. From there, using the hashtag #CJSurprise, participants are encouraged to share via social media a picture or video of their loved one opening up the surprise inside the custom Cracker Jack box. Fans can visit CrackerJack.com for full contest rules. For additional inspiration, parents can also discover content from Gumbinner like humorous coupon books, colorful printables, and tips and tricks for surprising their family on Cool Mom Picks.

"The goal of The Surprise Inside Project is to help families reconnect to a timeless belief – the idea that small gestures can have big impact when it comes to family fun," explained Haston Lewis, senior director of marketing, Frito-Lay North America. "As a brand that has delighted families for generations, we're excited to help consumers find new and creative ways to bring fun to their lives. We can't wait to see what surprises they have in store!"

The Surprise Inside Project kicks off today with an exciting family-oriented event in New York City's famed Herald Square, running from 10 a.m. to 4:30 p.m. EDT. The experience will be complete with two larger-than-life Cracker Jack boxes, one standing 15 feet tall and a second full of oversized popcorn kernels and filled with small surprises for families to share. And the fun doesn't stop there. Families can enjoy music, entertainment and Cracker Jack samples, even personalizing boxes of Cracker Jack snacks for their family and friends to encourage others to join The Surprise Inside Project. Even the iconic Cracker Jack mascot, Sailor Jack, will be on hand to pose for photos with parents and their families.

Throughout the year, the Cracker Jack brand will build on The Surprise Inside Project with a variety of opportunities for families to engage with the brand and bring their own special moments to life. This includes a partnership for Macy's 4th of July Fireworks®, a spectacular event that has dazzled millions in New York and around the country for more than 35 years. The brand is also delighting baseball fans through its long-standing partnership with Major League Baseball, bringing team-specific stickers to Cracker Jack packages for the first time in more than 20 years. Consumers are invited to visit www.Facebook.com/CrackerJack for even more surprises to come.

About Cracker Jack        Cracker Jack is one of the brands that makes up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com and on Twitter at http://www.twitter.com/fritolay.

About PepsiCoPepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

Follow PepsiCo:

SOURCE Frito-Lay North America

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,982.59 +22.02 0.13%
S&P 500 1,978.91 +0.57 0.03%
NASDAQ 4,444.9090 -4.6550 -0.10%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs