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Is a Wimbledon Debenture Worth the Price?

NEW YORK (TheStreet) -- One of the most storied and prestigious tournaments in all of sports, the Wimbledon Championships, has been a cornerstone in professional tennis since its inception in 1877.

While Wimbledon is recognized as the world's oldest tennis tournament, it also acts as one the highest-priced sporting events of the year.

Loyalists to the two-week event have had the option of investing in a new method of full admittance to each day of the tournament since 2011, however. Through the Wimbledon debenture, patrons are permitted access to all individual sessions of the tournament over a five-year period and are granted admission to exclusive restaurants and bars as well as select debenture holder parking areas.

This elite form of tournament ticketing is a spirited financial investment but ultimately more monetarily practical because the average price ends up being cheaper than individual session tickets, so long as the debenture holder attends each session over the five-year period.

The Wimbledon debenture exists in two forms, titled the Centre Court debenture and No. 1 Court debenture, with each form covering a five-year tenure. The Centre Court debenture, whose purchasing period recently passed for the 2016-2020 Championships, saw an average price of 50,000 euro, or $68,175.

The Centre Court debenture would then cost $13,635 (9,994 euro) per year, with each of the tournament's sessions averaging at $1,048 (768 euro), nearly half the price of 2014's individual sessions ticket price. However, while patrons under the Centre Court debenture are given access to exclusive bar, restaurant and parking locations, the debenture does not cover additional costs for these perks.

According to viagogo, individual sessions for Wimbledon tickets regularly average $2,000 on the secondary market. That would make purchasing individual session tickets for seven sessions at the $2,000 average more expensive per year than the debenture. The later rounds such as the finals easily exceed the $2,000 average, making a secondary market combination have to include only the earliest rounds to remain at a $2,000 average price.

The No. 1 Court debenture also covers a period of five years, but only admits the holder to the tournament's first 10 days as opposed to the Centre Court debenture's full two-week access. Average price for the 2012-2016 No. 1 Court debenture was 13,700 euro, or $18,670, marking a yearly average price of $3,734 (2,738 euro) and individual session price of $287.23 (211 euro). Like the Centre Court debenture, patrons are granted access to exclusive bars, restaurants and parking but each perk will not be included in the debenture price. The current No. 1 Court debenture covers the 2012-2016 championships. The next period, scheduled to between 2017 and 2021, is expected to go on sale in the summer of 2016.

These recently-created investments provide the benefactor with several years of Wimbledon action in addition to access to some of the tournament's most exclusive bars and restaurants. As deals become increasingly difficult to locate, Wimbledon has provided the avid tennis enthusiast with its own version of solicitous marketing through their newfound debentures.

This article represents the opinion of a contributor and not necessarily that of TheStreet or its editorial staff.

>>U.S. World Cup Is an Iffy Investment

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