This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

A Google Set-Top Box Would Do Absolutely Nothing for the Stock


NEW YORK (TheStreet) -- In the battle for consumers' eyes Google (GOOGL) is reportedly jumping into the fray against rivals Apple (AAPL) and Amazon (AMZN)

Big yawn.

According to the Wall Street Journal Wednesday, the company is readying a new set-top box that, while carrying another company's brand, will be powered by Google's new Android TV software.

"Users will be able to control the box using Android smartphones or tablets, and potentially other devices," the Journal reported, citing unnamed sources.

Now raise your hand if you believe any of these features are new?

Google cares and focuses only on making its operating system as ubiquitous as possible. To me, that's the only thing that matters in this case. Like Amazon and Apple, Google is looking to extend and leverage its ecosystem while also building upon the popularity of Chromecast.

Google shares recently traded near $581, up 3.5% for the year to date. So before you go jumping in to buy Google stock solely based on this announcement, think about how this new set-top box will stand out from Google's already popular Chromecast.

Or will the device be any different from video game consoles such as Microsoft's (MSFT) Xbox and Sony (SNE) Playstation consoles that carry similar features. Smart tvs from the likes of Samsung (SSNLF) can essentially do the same thing.

Why is anyone surprised Google will not manufacture the device but allow another company's name to be on the hardware? It's no different from how Google has operated with Android.

Apple's recent deal with Comcast (CMCSA), aimed at reinventing the way consumers watch television, demonstrates the sort of leverage Apple's set-top box (Apple TV) already has.

Apple and Comcast are said to be negotiating a joint streaming-television service. To ensure the success of the service, Apple demanded special access on Comcast's public line to prevent congestion. Google's set-top is a means for Google to keep up and not be left behind.

1 of 2

Select the service that is right for you!

Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 18,053.71 +23.50 0.13%
S&P 500 2,088.77 +6.89 0.33%
NASDAQ 4,806.8590 +33.3870 0.70%

Brokerage Partners

Rates from

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs