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TheStreet Open House

Imation Accelerates Channel Momentum In Nexsan Storage Business

Stocks in this article: IMN

Imation (NYSE:IMN), a global data storage and information security company, today announced accelerating global channel momentum and growth in its Nexsan storage business. Since purchasing Nexsan in January 2013, Imation has launched several popular product offerings and further enhanced its comprehensive channel program, making it even easier for partners to sell and implement industry-leading storage solutions for customers worldwide. As a result, Imation has rapidly increased the number of partners in its Storage Solutions Channel Program by 25 percent over the past year.

“Our channel partners are essential to our success, and these strong growth figures are a testament to their unique talents as well as the deep relationships and tight collaboration we have with them,” said Ian Williams, group president of tiered storage and security solutions at Imation. “We give our partners an edge in the market, delivering cutting-edge products and services to their customers and growing their bottom lines. We look forward to continuing these efforts, and ultimately delivering even more leading storage solutions that solve real business problems to the market.”

“The Imation portfolio of Nexsan storage products is known for outstanding reliability, and a line of solutions optimized for scalability, performance and compliance,” said Scott Zahl, vice president and general manager of the Advanced Computing Division at Ingram Micro. “Together, we are helping our channel partners meet the market’s growing need for reliable storage technology solutions."

Recently awarded a best-in-class five-star rating in the CRN 2014 Partner Program Guide, the Imation Storage Solutions Channel Program has three tier levels (Executive, Concierge and Standard) and market segments (specialties include backup and recovery software, cloud applications/software, data and information management, enterprise network storage, SMB network storage and general storage).

The channel partner program pulls together the latest in marketing automation techniques, lead generation strategies and sales enablement and makes it easily accessible to partners. It also offers industry-leading margins and SPIFFs, opportunity registration and protection, top product support, in-depth training, lead management and sales tools and more. Imation works hard to support its entire network of channel partners, from qualified leads and comprehensive training to discount promotions and incentive programs. Imation is especially focused on expanding partner access to its content syndication program and developing more partner forums for sharing of information and best practices.

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