This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Take a Look at the New Ford Edge

DETROIT ( TheStreet) -- For the final act in the career of superstar CEO Alan Mulally, Ford (F) unveiled a truly global 2015 Edge and will launch the U.S.-inspired mid-sized crossover sport utility vehicle into the global markets.

It is one more tribute to Mulally's OneFord concept, which will live forever not only in the plastic wallet cards that Mulally inspired but also in practice that markets vehicles globally, upending the Ford fiefdoms of the past and also reducing the number of Ford's global platforms to nine by 2017, down from 15 today.


The 2015 Ford Edge was unveiled simultaneously on Tuesday in both Detroit and Europe. It will go on sale early in 2015 and will be sold in more than 100 markets. Mulally will step down as CEO July 1.

Edge was introduced in 2006, just as Mulally arrived at Ford. The timing was good. The crossover market sport utility vehicle segment, using a car-based design rather than a truck-based design, has become the fastest-growing sector of the U.S. auto market.


WATCH: More feature videos on TheStreet TV | More videos from Ruben Ramirez

"The 2015 Edge was planned to be global from day one," said Karl Brauer, senior analyst for Kelley Blue Book. "That is an indication of Ford's new direction, more and more planning vehicles as global."

Brauer said the most important change is an updated two-liter EcoBoost engine. "This is a tiny little engine that speaks for a mid-size crossover," he said. "It speaks to the capability Ford is getting from the EcoBoost engine and to the engine's continuing evolution."

Additionally, he said, Edge will have a premium "titanium" trim level that could add about $10,000 to the cost, which has not been announced but could be around $30,000, Brauer estimated. The new Ford Expedition will also have a titanium trim level, he said.

The 2015 Edge will have the same platform as the Fusion and the S-Max multi-activity vehicle in Europe. But Ford said it will have a new body structure, redesigned suspension and less noise and vibration, and will be the first Ford product to feature new adaptive steering technology, which will make it easier to maneuver by altering the ratio between the driver's turn on the steering wheel and how much the front wheel turns.

"The original Edge was our first entry into the world of crossover utilities -- a technologically advanced vehicle that was the perfect blend of sedan comfort and efficiency with SUV functionality," said Raj Nair, group vice president, global product development, in a prepared statement. "Now, we are building on that success."

In North America, Ford was the top-selling utility vehicle brand for a third consecutive year in 2013. In Europe, Ford utility vehicle sales grew nearly 20% in 2013, while in China, Ford's share of the utility vehicle segment reached 4.5% in 2013, up from less than 1% in 2012.

At midday on Wednesday, Ford shares were trading up 21 cents to $17.18 while GM (GM) shares were up 31 cents to $36.89.

Written by Ted Reed in Charlotte, N.C.

To contact this writer,
click here.

Follow @tedreednc
Flying Between U.S. and China Is Booming -- Too Bad It's Not Profitable

United Pilots: We Flew to Chengdu on a Boeing 787 and Loved It

United Leads in China But American and Delta Want Bigger Shares

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,035.25 -35.97 -0.21%
S&P 500 1,974.50 -3.30 -0.17%
NASDAQ 4,496.9660 -8.8860 -0.20%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs