What a birthday gift! In celebration of his birthday today and in anticipation of his feature film debut this Christmas, Macy’s (NYSE:M) and The Weinstein Company are proud to announce that Paddington, the world-famous Peruvian bear, will trade his London digs for a place in the sky above the Big Apple marking a return to the Macy’s Thanksgiving Day Parade! The star of The Weinstein Company’s “PADDINGTON,” in theaters Dec. 25, will transform into a new giant helium character balloon for the annual spectacle. A renowned traveler having made his way from Peru to London’s Paddington Station and eventually to the home of the Browns, Paddington is planning his greatest adventure yet when he takes to the skies of New York City in front of more than 3.5 million spectators and an astounding 50 million television viewers in the nation’s most beloved holiday event.
“Watching the Macy’s Day Parade has been a Thanksgiving tradition in my family for as long as I can remember and having Paddington join the parade this year makes it all the more special. It’s the perfect way to kick off the holiday season,” said Bob Weinstein, co-chairman of The Weinstein Company.
“We are so thrilled to welcome Paddington back to the Macy’s Parade family of classic characters,” said Amy Kule, executive producer of Macy’s Thanksgiving Day Parade. “With his trademark hat, coat and suitcase, Paddington is ready for his trip down the streets of Manhattan and into the hearts and homes of millions of spectators who will once again fall in love with the classic children’s book character, just in time for his feature film debut this Christmas season.”
Paddington author Michael Bond’s celebrated creation and star of his long-running series of children’s books will take flight posed mid-stride as if making his way to catch a bus, train or plane on his globetrotting journey. For his Thanksgiving Day adventure, Paddington will be decked out in his classic blue overcoat, red rain hat and will carry his signature suitcase. Standing at approximately 60-feet tall and 34-feet wide, Paddington will be ready to take on New York City’s famed thrills and even its cold November chill during his inaugural flight this holiday. Paddington last appeared in the Macy’s Parade in 1990 as an inflatable riding aboard a float. This year marks his first turn as a giant, high-flying Parade balloon!