PORTLAND, Ore. (TheStreet) -- Nations seldom play soccer in the same style during the World Cup, so why should they drink the same beer?
Even after the matches of the 2014 World Cup kicked off weeks ago, beer was still a big deal at this year's event in Brazil. Anheuser-Busch InBev is based in Brazil, brews popular Brazilian beer brand Brahma and serves as an official World Cup sponsor. According to Euromonitor, it accounts for 20.6% of the world's roughly $600 billion beer market and has enough influence with soccer governing body FIFA to get it to lean on Brazil and get it to repeal a ban on alcohol at soccer stadiums.
Yet even after Interbrew merged with Anheuser-Busch and bought out Mexican brewer Modelo last year, it doesn't hold absolute dominance over the global beer market. SABMiller accounts for just 9.7%, but has 200 brands in 75 countries. Heineken International holds 9.2% thanks to not only its flagship brand and Amstel, but its Murphy's brewery in Ireland, its Scottish & Newcastle brands in the United Kingdom, its Tiger brand in Malaysia and its FEMSA beers in Mexico and Brazil.
In that crowd, North America's MolsonCoors not only seems tiny by comparison at 3.2% market share, but trails Danish brewer Carlsberg (5.7%) and the Chinese trio of China Resources Enterprise, Tsingtao and Beijing Yanjing (12.7) in combined global market share. In fact, the $100 billion U.S. beer market -- especially its $14.3 billion craft segment -- seems somewhat small by comparison.That's until you take into account that the largest share of the global beer market still belongs to the ambiguous "others," with a 35.1% stake. That share is down from roughly 50% a year ago, but as small brewers learn the ropes and grow -- sales from small brewers grew 20% in the U.S. alone last year -- there's an outside chance of staving off consolidation and maintaining variety in the global taproom. With help from Euromonitor, we've uncovered the Top 10 beer brands in the world. In this world cup of brewing "American" beers are competitive, but come nowhere close to the top: