This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Genworth's National #LetsTalk Tour Kicks Off In NYC

Stocks in this article: GNW

RICHMOND, Va., June 24, 2014 /PRNewswire/ -- Genworth Financial, Inc. (NYSE: GNW) is coming to Flatiron Plaza in Manhattan June 27‐28, the first stop on a national research and education program to have conversations about a pressing issue confronting many Americans: how to plan and pay for long term care needs for our aging population.

The United States is undergoing a profound demographic change – every day, over 10,000 Americans turn 65[i], so that during the next forty years, the U.S. population over 65 will double[ii].

The Genworth #LetsTalk Tour will kick-off in New York and is a chance for the company to meet directly with families. Since many family conversations are accompanied by coffee, the centerpiece of Genworth's #LetsTalk event will be a three story‐tall mug, adorned with facts and figures about health and long term care.

  • Visitors will be welcome from 9 a.m. to 7 p.m. They can participate in an interactive quiz about the most surprising facts shown on the outside of the mug, and will be asked who‐where‐how questions: who they should talk with about long term care, where the talk might take place, and how they anticipate the talk will take shape.
  • Visitors can then go inside the mug, where they will have their photo taken with a giant mug with a message addressed to the person they named when answering the "who" question. For example, "Mom, Let's Talk!" The photo will be emailed to them, so they can share it with friends and family, and then printed on-site with a conversation checklist on the back.
  • Everyone who participates will receive a complimentary cup of coffee and mug. Throughout the day, prizes will be distributed.
  • Rob Lowe will be lending his ears and voice to the event as well. "I'm excited to help kick-off Genworth's #LetsTalk Tour, an initiative to help families start the conversation around long term care planning," says Lowe. "The timing couldn't be more perfect, as long term care is the most overlooked health and retirement security issue facing Americans today. As a father of two, I know there's a definite need to have these sometimes awkward family conversations and, more important, having them now versus later."

The Genworth #LetsTalk Tour is visiting five cities across the United StatesNew York, Chicago, Los Angeles, San Francisco and Dallas – in addition to engaging people via social media. Through 1:1 interactions on the #LetsTalk Tour, the company plans to connect with at least 15,000 people, who will help Genworth better understand attitudes regarding long term care and how best to start a family conversation about long term care planning.

Genworth will share the findings of the research and intends to use these findings to help educate others on how to have "the talk." In addition, throughout the tour, Genworth will provide resources to help answer families' long term care planning questions.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,778.15 +421.28 2.43%
S&P 500 2,061.23 +48.34 2.40%
NASDAQ 4,748.3960 +104.0840 2.24%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs