Comcast, the country’s leading cable television, internet and telephone provider, chose Gravity Media as its multicultural agency for its XFINITY brand, focusing on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country.
The award-winning Agency was recently ranked by Advertising Age as the number one multicultural agency in the country reaching the Asian segment. Gravity will focus its efforts on growing the Xfinity brand within multiple ethnic markets throughout the U.S. From research to campaign development, the Agency will be responsible for the full execution of the identified multicultural marketing efforts.
“Utilizing our in-depth knowledge of the U.S. multicultural markets, we look forward to growing the Xfinity brand,” stated Yuriy Boykiv, CEO Gravity Media. “Our Gravity team speaks over 20 languages and has a proven track record of success leading cross-cultural campaigns on behalf of our clients.”
Gravity Media’s efforts will include the promotion of Xfinity’s full breadth of product offerings, inclusive of television, phone, internet, and integrated home services, such as home security and monitoring.“As we continue to expand the programming and core offerings of the Xfinity brand, we need partners who understand the nuances and unique cultures of our customers,” stated Jose Velez Silva, Senior Director of Multicultural Marketing Communications, Comcast Cable. “Gravity Media has been selected based upon their proven record of success to deliver key communities across the nation.” About Gravity Media: Gravity Media ( www.MediaGravity.com) is an award-winning, full-service advertising agency recognized by Advertising Age and Inc. 500 as one of the fastest growing agencies in the country. Gravity is a member of Findr Group ( www.FindrGroup.com), a group of marketing and communications agencies focused on building integrated campaigns with international perspectives. Clients include: Caesars Entertainment, CenterLight Healthcare, Christofle, Liberty Mutual, and Western Union. Gravity has offices in New York, Los Angeles and Paris. About Comcast Cable: Comcast Corporation (Nasdaq: CMCSA) ( www.comcast.com) is one of the nation's leading providers of entertainment, information and communications products and services. Comcast is principally involved in the operation of cable systems through Comcast Cable and in the development, production and distribution of entertainment, news, sports and other content for global audiences through NBCUniversal. Comcast Cable is one of the nation's largest video, high-speed Internet and phone providers to residential and business customers. Comcast is the majority owner and manager of NBCUniversal, which owns and operates entertainment and news cable networks, the NBC and Telemundo broadcast networks, local television station groups, television production operations, a major motion picture company and theme parks.