This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Alliance Data's Canadian Loyalty Business Signs New Cross-Canada, Long-Term Agreement With Sobeys

DALLAS, June 24, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Canadian coalition loyalty business signed a new cross- Canada, long-term agreement with Sobeys, a wholly-owned subsidiary of Empire Company Limited, a Canadian company with annual sales in excess of CA$19 billion. Under the terms of the agreement, Sobeys-owned banners in Atlantic Canada, Quebec, Western Canada and northwestern Ontario remain sponsors in the AIR MILES® Reward Program. The new cross- Canada agreement replaces previous agreements with Sobeys, a sponsor in Atlantic Canada since 2001 and its Quebec banners, including IGA since 1999, as well as Canada Safeway, a sponsor in western Canada and northwestern Ontario since 1992 that was recently acquired by Sobeys. In addition, other Sobeys-owned banners in western Canada will also issue AIR MILES reward miles beginning in the fall of 2014.

Alliance Data logo.

With more than a hundred years in the Canadian grocery industry, Sobeys is one of only two national grocery retailers in Canada, and owns or franchises more than 1,500 stores under several retail banners in all 10 Canadian provinces.

Under the terms of the agreement, Sobeys will bring the AIR MILES Reward Program to Sobeys, IGA, Thrifty Foods and Sobeys Liquor stores in British Columbia, Alberta, Saskatchewan and Manitoba in the fall of 2014, and will continue the partnership in Safeway and Safeway Wine and Spirits stores across the west and locations in Northwestern Ontario.

The AIR MILES Reward Program also continues at IGA, IGA Extra, Marche Bonichoix, Les Marches Tradition and Rachelle-Bery in Quebec; and at Sobeys, Foodland and Lawtons Drugs in Atlantic Canada. Current loyalty programs in Sobeys' western Canada stores and associated co-branded credit card products will transition to the AIR MILES Reward Program in the fall of 2014, with an anticipated increase in the number of new AIR MILES collectors enrolling in the AIR MILES Reward Program. 

Collectors will also be able to redeem their reward miles for AIR MILES Cash, the Program's instant redemption feature, at select Sobeys banner stores where reward miles are issued.

1 of 3

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,172.68 -107.06 -0.62%
S&P 500 1,994.29 -16.11 -0.80%
NASDAQ 4,527.6890 -52.10 -1.14%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs