This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration. Need a new registration confirmation email? Click here
June 24, 2014 /PRNewswire/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced its Canadian coalition loyalty business signed a new cross-
Canada, long-term agreement with Sobeys, a wholly-owned subsidiary of Empire Company Limited, a Canadian company with annual sales in excess of CA$19 billion. Under the terms of the agreement, Sobeys-owned banners in
Western Canada and northwestern
Ontario remain sponsors in the
AIR MILES® Reward Program. The new cross-
Canada agreement replaces previous agreements with Sobeys, a sponsor in
Atlantic Canada since 2001 and its
Quebec banners, including IGA since 1999, as well as Canada Safeway, a sponsor in western
Canada and northwestern
Ontario since 1992 that was recently acquired by Sobeys. In addition, other Sobeys-owned banners in western
Canada will also issue AIR MILES reward miles beginning in the fall of 2014.
With more than a hundred years in the Canadian grocery industry, Sobeys is one of only two national grocery retailers in
Canada, and owns or franchises more than 1,500 stores under several retail banners in all 10 Canadian provinces.
Under the terms of the agreement, Sobeys will bring the AIR MILES Reward Program to
Sobeys, IGA, Thrifty Foods and
Sobeys Liquor stores in
Manitoba in the fall of 2014, and will continue the partnership in
Safeway Wine and Spirits stores across the west and locations in
The AIR MILES Reward Program also continues at
IGA, IGA Extra, Marche Bonichoix, Les Marches Tradition and
Quebec; and at
Sobeys, Foodland and
Lawtons Drugs in
Atlantic Canada. Current loyalty programs in Sobeys' western
Canada stores and associated co-branded credit card products will transition to the AIR MILES Reward Program in the fall of 2014, with an anticipated increase in the number of new AIR MILES collectors enrolling in the AIR MILES Reward Program.
Collectors will also be able to redeem their reward miles for AIR MILES Cash, the Program's instant redemption feature, at select Sobeys banner stores where reward miles are issued.