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San Francisco Giants Launches Jive To Drive Home Collaborative Workstyle Across Ballpark

PALO ALTO, Calif., June 24, 2014 /PRNewswire/ -- Jive Software, Inc. (Nasdaq: JIVE) today announced the San Francisco Giants are now using its enterprise collaboration platform within the @Cafe, the first-of-its-kind social media headquarters at AT&T Park. Using Jive, the @Cafe social media staff communicates with one another before, during and after games to ensure they are in sync with game day information that is shared via social activity on Facebook, Twitter, Tumblr and Instagram.

SF Giants @Cafe social media staff use Jive for game day communications across AT&T ball park and across social networks

"Giving Giants fans an outstanding experience at every game is at the heart of our mission, and Jive is strengthening the foundation from which we do this," said Bryan Srabian, San Francisco Giant's director of social media. "Using Jive, we are discovering a better, more fulfilling way to work, and already seeing inspiring results in the @Cafe." 

The @Cafe staff is using Jive to gather and internally communicate information about game day promotions, contests, #hashtags, visiting VIPs and game updates, which enables them to share the information seamlessly with fans. Additionally, the staff can efficiently communicate about issues in the @Cafe, and closely align on when and how the issues are resolved, which had previously been a challenge using only email.

"The San Francisco Giants have deployed Jive in an innovative way that is driving a collaborative and fun workstyle across the @Cafe team," said Elisa Steele, executive vice president of strategy and CMO, Jive Software. "The @Cafe is such a groundbreaking social media environment, and we are thrilled they can leverage Jive to help power one of the most socially engaged venues in the world."

The Giants are leaders in the social media world. They currently lead all of baseball in Google Plus (over 1 million) followers; are ranked fourth with 603,000 Twitter followers and third with 2.3 million Facebook fans; and have over 367,000 Instagram followers. The official Twitter handle for the @Cafe is @CafeSFG and the hashtag is #SFGsocial. To connect will the Giants on social media, fans should go to

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