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Brighten Rendering. (Graphic: Business Wire)

Stocks in this article: REG

Regency Centers Corporation (NYSE:REG), a community-oriented operator and developer of grocery-anchored shopping centers with over 20 years in the Atlanta market, announced plans to redevelop the former Loehmann’s Plaza in Atlanta, and rename it to Brighten Park. The project will implement a strategic redesign for the center located at the busy intersection of North Druid Hills and Briarcliff Roads. Regency has secured a lease with The Fresh Market grocery, and the center will receive upgrades to align with its new beginning.

“The redevelopment of the former Loehmann’s Plaza signals a fresh start for this center,” said Regency spokesperson, Andre Koleszar, Vice President and Regional Officer. “We are excited about the new direction we’re taking with the unique and vibrant addition for the North Druid Hills neighborhood.”

The name, Brighten Park, was chosen to reflect the evolving face of this established neighborhood center. The goal is to unite healthy and fresh, with sustainable and modern.

The Fresh Market will occupy this 24,400 square foot space, joining a diverse mix of tenants that includes Panera Bread, Starbucks, and Zoe’s Kitchen. The specialty grocer is intended to flagship the reintroduction of the center to the community, which boasts a population of more than 140,000 and includes Emory University. New arrivals will be announced shortly, and will be welcomed additions to the center.

To make the center more appealing in today’s marketplace, redevelopment plans call for an innovative look and feel with improved façades and signage as well as aesthetic upgrades that include LED lighting for better visibility and lower energy consumption. Construction is estimated to begin in June 2014, and continue through January 2015.

For leasing or more information about the redevelopment or other Regency properties in the Atlanta market, contact leasing agent Leslie Mintz at 404-575-3296 or

About Regency Centers Corporation

Regency is the preeminent national owner, operator, and developer of high-quality grocery-anchored neighborhood and community shopping centers. With 332 retail properties, the company’s portfolio encompasses over 43.9 million square feet located in top markets throughout the United States, including co-investment partnerships. As of May 2014, Regency has developed 215 shopping centers since 2000, representing an investment at completion of more than $3 billion. Operating as a fully integrated real estate company, Regency is a qualified real estate investment trust that is self-administered and self-managed.

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