Rite Aid President and Chief Operating Officer Ken Martindale will officially mark the grand re-opening of the Company’s Beverly Hills store, located at 300 North Canon Drive, with a ribbon-cutting ceremony today at 11 a.m. The store recently completed a major remodel and now features the latest evolution of the Company’s highly successful wellness store design. Beverly Hills Mayor Lili Bosse and local community partners will join Martindale and Rite Aid associates at the ribbon-cutting.
“Since first introducing our wellness store design in 2011, we’ve worked tirelessly to ensure our stores provide the products and clinical pharmacy services to deliver on our mission of helping our customers achieve their individual wellness goals,” said Martindale. “Our North Canon Drive store is the latest example our ever-evolving Wellness Store format, featuring our most successful merchandising concepts as well as new innovations, resulting in a one-of-a-kind shopping experience to the Beverly Hills community.”
First introduced in 2011, Rite Aid’s wellness store format provides products, resources, and information to help its customers and their families live healthier lives. To date, Rite Aid has continuously modified and enhanced the design of more than 1,300 stores nationwide. The company anticipates remodeling another 450 stores to feature its Wellness store format by the end of Fiscal 2015.
The scope of the Beverly Hills project included a total remodel and enlargement of the pharmacy; a reconfigured check-out area; the redesign of several key departments, including beauty and over-the-counter medicines and first aid; and the addition of a Fresh Day Café and patio area, where customers can enjoy Coffee Bean & Tea Leaf beverages, fresh baked goods, sandwiches and Rite Aid’s very own Thrifty ice cream.
Upon entering the store, customers will immediately notice the contemporary look and feel of the expanded beauty department that now offers several new prestige cosmetic and skincare lines. Also new to the store, a Rite Aid Beauty Adviser who is specially trained to assist shoppers with all beauty brands Rite Aid carries through demonstrations and education.