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4 Lifestyle Apps for the Rich and Famous

Beautiq
Are you a wealthy professional who sometimes wishes you could have a hairstylist or makeup artist pop by to help you prep for the day or a big event? If you're not a celebrity with a team of on-call stylists, Beautiq may be for you.

Launched in early June, the app brings elite hair or makeup professionals to your front door, hotel or office within an hour. It's Uber for the beauty world.

Also see: This Luxury App Takes You Window Shopping Around the World

"I came up with the idea when I was working at a couple of different blow-dry bars ... I realized that for some clients there was a growing concern about the time it took to get to salons and for whom getting multiple services was an all-day event, involving going to two or three different locations," says the app's 20-year-old creator, Roger Sanchez, who dropped out of Los Angeles' Woodbury University to launch Beautiq.

"We're really focused on improving the lives of on-the-go women, and what woman isn't busy? It doesn't matter if you are a stay-at-home mom or you work full time, your day is filled," Sanchez says.

While the app is free, there is a membership fee for services. For $100 per month, members get discounted hair styling ($50 for a blow-out) and 10% off hair products.

The $150 monthly membership includes the same discount for blow-outs but adds free makeup products from app partners, Sanchez says. Five makeup products are delivered to the member each month.

All Beautiq stylists are screened professionals, Sanchez says. Each must go through a three-day certificate program to be listed on the app. The stylists are certified by the app's two beauty partners, Unite and Starlooks.

The current app includes only Los Angeles stylists and makeup artists. Over the coming year Beautiq will expand to include New York, San Francisco and Las Vegas, Sanchez says.

The Watch Enthusiast
de Palma's Watch Enthusiast provides a comprehensive guide to mechanical watches that have been analyzed, rated, commented upon (pros and cons) and presented with color pictures, videos, prices and main technical data.

The cost of the app is $18.99 for the first year and $9.99 for each year after that. Users get access to information and reviews updated daily by de Palma and two staffers. The app provides critiques for more than 3,800 watches, representing about 140 different brands. Rolex, Breitling, Cartier, Chopard, Franck Muller -- they're all there. Watches on the site range in price from $800 to $3 million.

The Watch Enthusiast has developed a substantial following, with 166,000 users in 129 countries, adding about 3,000 clients each month.

"When things get complex and sophisticated, you need an independent adviser, especially with so much money at stake," de Palma says.

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