This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Dunkin Donuts Preparing to Crush Krispy Kreme in California

NEW YORK (TheStreet) --

That's how long it will take you to walk from Krispy Kreme Doughnuts (KKD - Get Report) in Santa Monica to the forthcoming Dunkin' Brands (DNKN - Get Report) Dunkin' Donuts location in California.

A one-minute stroll from 13th (actually Euclid) and Wilshire to 12th and Wilshire. While a few friends claim they'll patronize both -- getting a donut at Krispy Kreme and coffee at Dunkin' Donuts -- I have to think we'll see something other than a split from this competition.

We have Krispy Kreme. We have a regional chain called Winchell's Donut House. And we have a considerable number of largely strip mall-based local donut shops. Some that are, in fact, very good. However, with all of that, it has never felt (at least to this "reporter") like we have a dedicated crew waking up around Southern California at four in the morning saying "Time to make the donuts."

Seems to me Dunkin wants to become that presence. And what better way to kick things off than placing at least one of a handful of California outposts within spitting distance from a Krispy Kreme, not to mention a Coffee Bean and Tea Leaf (housed inside Krispy Kreme). We might be witnessing a reincarnation of "the burger war" via the donut and coffee. And I have a front row seat in Santa Monica, where you can walk off calories consumed with a 12-block journey from the soon-to-be unleashed Dunkin' Donuts to the ocean.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DNKN $47.53 -0.71%
KKD $19.99 0.35%
AAPL $123.56 -0.55%
FB $83.36 0.42%
GOOG $550.19 -0.90%


DOW 17,691.84 +13.61 0.08%
S&P 500 2,057.96 +1.81 0.09%
NASDAQ 4,877.0910 +13.7290 0.28%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs