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TheStreet Open House

Dunkin Donuts Preparing to Crush Krispy Kreme in California

NEW YORK (TheStreet) --

That's how long it will take you to walk from Krispy Kreme Doughnuts (KKD) in Santa Monica to the forthcoming Dunkin' Brands (DNKN) Dunkin' Donuts location in California.

A one-minute stroll from 13th (actually Euclid) and Wilshire to 12th and Wilshire. While a few friends claim they'll patronize both -- getting a donut at Krispy Kreme and coffee at Dunkin' Donuts -- I have to think we'll see something other than a split from this competition.

We have Krispy Kreme. We have a regional chain called Winchell's Donut House. And we have a considerable number of largely strip mall-based local donut shops. Some that are, in fact, very good. However, with all of that, it has never felt (at least to this "reporter") like we have a dedicated crew waking up around Southern California at four in the morning saying "Time to make the donuts."

Seems to me Dunkin wants to become that presence. And what better way to kick things off than placing at least one of a handful of California outposts within spitting distance from a Krispy Kreme, not to mention a Coffee Bean and Tea Leaf (housed inside Krispy Kreme). We might be witnessing a reincarnation of "the burger war" via the donut and coffee. And I have a front row seat in Santa Monica, where you can walk off calories consumed with a 12-block journey from the soon-to-be unleashed Dunkin' Donuts to the ocean.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

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