This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

BBDO Is The Most Effective Agency Network In The World

NEW YORK, June 20, 2014 /PRNewswire/ -- Effie Worldwide named BBDO, a division of Omnicom Group Inc. (NYSE: OMC), the most effective agency network in the world according to results of its 2014 Effie Effectiveness Index.  Now in its fourth year, the Index reveals which companies are the most successful at creating ideas that deliver results as determined by their performance in more than 40 global, regional and national Effie programs around the world.  This marks the second time in the four-year history of the Index that BBDO has been ranked #1.  In 2011, BBDO was the winner of the inaugural Effie Effectiveness Index.
BBDO Worldwide logo.

BBDO was the top-ranked network by a margin of nearly 250 points above its nearest competitor.  In addition to being ranked #1 in the world, BBDO was also the most effective agency network in the Asia-Pacific, Europe and Latin American regions.

BBDO also had the most effective individual agency in the world:  Sancho BBDO in Colombia.  Last year's agency runner up more than doubled its performance in 2014 to win the coveted title of most effective individual agency office.

Neal Davies, President and CEO of Effie Worldwide, said, "Companies that hold the top slot or climb to another level in the Global Effie Index show the worldwide business community how to create ideas that work.  Since the Effie Effectiveness Index was launched four years ago, the bar has been raised year after year for companies that are delivering the most effective marketing communication strategies, ideas and results."

Earlier this year, BBDO was named the most creative agency network in the world in The Gunn Report, which ranks an agency's performance across all of the most important industry award competitions.  This means that BBDO was named both the most creative and most effective agency network in the world as determined by two independent rankings.

"Our goal is to be the most creative and effective agency in the world because great work works great for our clients," said Andrew Robertson, President and CEO, BBDO Worldwide.  "Topping both The Gunn Report and Effie Effectiveness Index is proof of this relationship."

In addition to ranking the top agency networks and offices, the Effie Effectiveness Index also reveals the most effective marketers, brands and holding companies.  For more information, go to


BBDO's mantra is "The Work. The Work. The Work."  Every day, BBDO people in 289 offices in 81 countries work day by day, job by job and client by client to create and deliver the world's most compelling commercial content.  For eight years in a row, BBDO has been the most creative agency network in the world in The Gunn Report and for seven years, BBDO was also ranked the most awarded agency network across all marketing communications in The Directory Big Won.  In addition, BBDO has been named Network of the Year at Cannes five times and was named the world's most Effective Agency Network in the inaugural Effie Effectiveness Index.  BBDO has been chosen Agency of the Year multiple times by the leading industry trade publications. 


Effie Worldwide is a 501 (c)(3) nonprofit organization championing the practice and practitioners of marketing effectiveness.  Effie Worldwide spotlights marketing ideas that work and encourages thoughtful dialogue around the drivers of marketing effectiveness.  The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant insights into effective marketing strategy.  The Effie Awards are known by advertisers and agencies globally as the preā€eminent award in the industry, and recognize any and all forms of marketing communication that contribute to a brand's success.  Since 1968, winning an Effie has become a global symbol of achievement.  Today, Effie celebrates effectiveness worldwide with over 40 global, regional and national  programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America.  Effie initiatives include the  Effie Effectiveness Index, ranking the most effective companies and brands globally and the  Effie Case Database.  For more details, visit Follow  @effieawards on Twitter for updates on Effie information,  programs and  news.

Logo -


Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs