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Celanese Launches VAE Emulsions For Nonwovens

Celanese Corporation (NYSE: CE), a global technology and specialty materials company and a global leader in vinyl acetate ethylene (VAE) emulsion polymers, today announces the European region re-launch of its industry-leading line of Elite Ultra dispersions for use in nonwovens, specialty papers and other associated industries. The result is the new Vinamul® Elite 15 with firmer hand, and Vinamul® Elite 25 with softer hand for use in wipes, tabletop and hygiene applications.

The newly released products offer lower odor through a reduction in total volatile organic compounds (VOCs), higher solids content, and a potential for carbon dioxide reduction versus older generation products. Both Vinamul Elite products still feature high dry and wet tensile strength, good absorbency and are APE-surfactant free.

“In collaboration with our customers to find fresh, innovative solutions that meet their product development needs, Celanese identified a solution for higher solids in the emulsion and responded with the Vinamul Elite series,” said Peter Zeimentz, segment manager for the Celanese emulsion polymers business.

A whitepaper on the new products called “ Vinamul® Elite 15 and Elite 25: Next Generation Vinyl Acetate Ethylene Copolymer Dispersions for Nonwoven Construction,” is available for download at (

These new Vinamul Elite products will be available throughout Europe, the Middle East and North Africa.

About Celanese

Celanese Corporation is a global technology leader in the production of differentiated chemistry solutions and specialty materials used in most major industries and consumer applications. With sales almost equally divided between North America, Europe and Asia, the company uses the full breadth of its global chemistry, technology and business expertise to create value for customers and the corporation. Celanese partners with customers to solve their most critical needs while making a positive impact on its communities and the world. Based in Dallas, Texas, Celanese employs approximately 7,400 employees worldwide and had 2013 net sales of $6.5 billion. For more information about Celanese Corporation and its product offerings, visit or our blog at .

All trademarks indicated above are owned by Celanese International Corporation or its affiliates.

Forward-Looking Statements

This release may contain “forward-looking statements,” which include information concerning the company's plans, products, objectives, goals, strategies, future revenues or performance, capital expenditures, and other information that is not historical information. When used in this release, the words “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “may,” “can,” “could,” “would,” “might,” “will” and variations of such words or similar expressions are intended to identify forward-looking statements. All forward-looking statements are based upon current expectations and beliefs and various assumptions. There can be no assurance that the company or its customers will realize these benefits or that these beliefs will prove correct. There are a number of risks and uncertainties that could cause actual results to differ materially from the results expressed or implied in the forward-looking statements contained in this release. These risks and uncertainties include, among other things: changes in general economic, business, political and regulatory conditions; changes in the price and availability of raw materials; the introduction of competing products by other companies; market acceptance of our products; changes in the degree of intellectual property and other legal protection afforded to our products and processes; the impact of technological developments and competition; adoption of new or different industry or regulatory standards; unanticipated operational or commercial difficulties, including failure of facilities or processes or products to be designed or constructed, or to operate, in accordance with specifications or expectations; the ability to achieve and maintain plant utilization; ability of third parties, including our commercial partners, suppliers or others, to comply with their commitments to us; increased costs under existing or future environmental regulations, including those relating to climate change; potential liability resulting from pending or future litigation, or from changes in the laws, regulations or policies of governments or other governmental activities in the countries in which we operate; and various other factors discussed from time to time in the company's filings with the Securities and Exchange Commission. Any forward-looking statement speaks only as of the date on which it is made, and the company undertakes no obligation to update any forward-looking statements to reflect events or circumstances after the date on which it is made or to reflect the occurrence of anticipated or unanticipated events or circumstances.

Copyright Business Wire 2010

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