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Avis Achieves Charitable Milestone Through PGA TOUR Player Of The Month Award Program

Stocks in this article: CAR

PARSIPPANY, N.J., June 19, 2014 (GLOBE NEWSWIRE) -- Avis Car Rental, the official rental car company of the PGA TOUR, today announced that since the Company teamed up with the PGA TOUR to enhance the "Player of the Month" award program in 2012, Avis has contributed more than $1 million to charitable causes.

The monthly honor, titled the PGA TOUR Player of the Month presented by Avis, brings fans closer to the game by allowing them to vote for their favorite player at PGATOUR.com. The player with the most fan votes is named the Player of the Month and receives a $50,000 contribution to his designated charity. Over the past two years, Avis has supported nonprofit organizations that include the Adam Scott Foundation, Birdies for the Brave, the Brandt and Mandy Snedeker Foundation, the Bubba Watson Foundation, Christ's Starfish Foundation, the Els for Autism Foundation, the First Tee of Northwest Florida, the Jackson T. Stephens Spine and Neurosciences Institute at the University of Arkansas for Medical Sciences, the Kate and Justin Rose Foundation, the Macon (Ga.) Volunteer Clinic, the Phil and Amy Mickelson Foundation, the Rory McIlroy Foundation, St. Jude Children's Research Hospital, the Tiger Woods Foundation, Vision of Hope and the Zach Johnson Foundation.

"We are able to support so many worthwhile organizations due to the enthusiastic participation of golf fans everywhere," said Jeannine Haas, chief marketing officer, North America, Avis Budget Group. "We're honored to be a part of this program and help these great causes."

The PGA TOUR Player of the Month presented by Avis, builds upon Avis' partnership with the PGA TOUR. As the official rental car company of the PGA TOUR, Avis has the opportunity to promote its products and services to millions of golf fans around the world through PGA TOUR telecasts and media assets. In addition to prominent Avis logo placement on the LED scoreboards at PGA TOUR tournaments, the program includes business development opportunities for Avis and unique promotions. Avis is featured on the national PGA TOUR website and has tie-ins to television programming and national advertising opportunities in print and broadcast channels.

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