AXA announced today that it will serve as the headline sponsor and host of the inaugural La French Touch Conference ( LFTC). The event will be held at The AXA Center in New York City from June 26 - 27.
Powered by La French Tech and AXA, the two-day conference will bring together leading innovators, entrepreneurs and researchers to celebrate the latest innovations and successes within France’s flourishing technology ecosystem. Both growing and established brands including AXA, Dell, Twitter, Microsoft, Air France, Tinder, Nielsen, DailyMotion, Criteo, Lending Club, and Quirky, among many others, will partake in the first-of-its-kind event, aimed at creating a forum wherein creativity and business will merge.
“We look forward to welcoming such an esteemed collection of experts to New York to share ideas and initiate important conversations that will help drive global innovation,” said Frederic Tardy, Group Chief Marketing and Distribution Officer of AXA. “At AXA, we are committed to the digitalization of the insurance industry and we are excited to partner with La French Touch in creating a stage to showcase French digital talent.”
AXA has taken an active role in La French Tech, which aims to empower forward-looking French entrepreneurs around the globe, in part due to the company’s commitment to a digital transformation that gives its customers improved access to financial protection products and services. In 2014, AXA launched its own Silicon Valley Lab while also announcing global partnerships with Facebook and LinkedIn.In addition to hosting and sponsoring the event, AXA executives will be featured participants. They include:
- Guillaume Cabrère, AXA’s director of AXA’s Silicon Valley Lab, participating as a jury member of a startup contest and
- Antoine Denoix, AXA France’s digital director, speaking on a Brands & Digital Marketing panel