CANNES, 2014: Whybin\TBWA Group Melbourne was awarded the prestigious Outdoor Grand Prix at the Cannes Lions International Festival of Creativity 2014 - sponsored for the fifth consecutive year by Clear Channel Outdoor - for its work on ANZ Bank's 'GAYTMs' campaign.
Other big winners who scooped Gold Lions for their work in outdoor include: Adam&Eve DDB London for Unilever’s Marmite and a double-win for Harvey Nichols; OgilvyOne London for British Airways; DDB Paris for Hasbro; Jung von Matt Hamburg for OBI; Lowe-SSP3 Bogota for Ministry of Defense; Ogilvy Brasil Sao Paulo for GRAACC; DDB New York for Waterislife; Hakuhodo Tokyo for Inakadate Village and Infas Publications Inc; Grey New York for TNT; TBWA\London for Adidas; Del Campo Saatchi & Saatchi Buenos Aires for Mondelez International’s Beldent Infinit; Kolle Rebbe Hamburg for Bischofliches Hilfswerk Misereor; Dentsu Tokyo for Honda and BBDO Proximity Singapore for Guinness.
William Eccleshare, CEO of Clear Channel Outdoor, said: "The 2014 Outdoor Lions has been another fantastic reminder of the vast range of inspiring ways in which advertisers are utilizing our medium to engage with consumers in the out-of-home space in new and exciting ways. This year’s awards attracted 5660 entries - the highest number of entries in any Cannes Lions award category – including several big winners that incorporated digital out-of-home and interactive elements, truly demonstrating that the oldest medium has never been more exciting or relevant for advertisers.”
The Grand Prix winning campaign saw ANZ Bank, the principle sponsor of the Sydney Gay and Lesbian Mardis Gras, convey its message of diversity and inclusion by transforming ATMs into dazzling ‘GAYTMs’, decorating them with rhinestones, sequins, studs, leather and fur. Withdrawals came with a rainbow-colored receipt, and all transaction fees were donated to a gay and lesbian charity.
This year’s Outdoor Lions jury was led by Jury President, Jose Miguel Sokoloff, president of the Lowe Global Creative Council, and co-chairman and chief creative officer of the Interpublic Group's Lowe SSP3 in Bogota, Colombia. Fellow jury member, Darren Spiller, executive creative director of DDB Group in Melbourne commented: "Outdoor is an old category but it has been completely re-invented."