SPEEDO USA, a division of PVH Corp. (NYSE:PVH), and the American Red Cross today announced a new, multi-year agreement that will see SPEEDO USA serve as the exclusive licensee of the American Red Cross in the Begin to Swim category. Beginning in 2015, select Speedo products from its Begin to Swim-branded youth line, which features bright, colorful and fun products developed to support a child’s introduction to water and swimming, will bear the official mark of the Red Cross and the organization’s seal of approval. The new partnership furthers the shared mission of SPEEDO and the Red Cross to make water safety a priority.
Long committed to building aquatic confidence and developing tools to support the various stages of learning to swim, SPEEDO’S Begin to Swim line includes products for three levels: Introduction to Water — products that provide flotation support for a child’s first time in the water; Introduction to Swimming — products that provide support for a child already familiar with the water to build confidence and support development of beginning swimming skills; and Developing Technique — products that help a child develop independent skills with minimal flotation support.
Items from SPEEDO’S Begin to Swim line that will feature the Red Cross mark include swim toys that promote aquatic confidence; fins, kickboards and other kick coaches; as well as apparel and swimwear with UV protection. Hang tags and product packaging will denote the licensed pieces of gear as an “Official Licensed Product of the American Red Cross.”
As part of the new partnership, SPEEDO and the Red Cross will also work together to develop new, unique products with the American Red Cross Scientific Advisory Council.“We are very excited about our new partnership with the Red Cross,” said Jim Gerson, President of SPEEDO USA. “SPEEDO is committed to swimmers of all ages and all levels – and swim safety is one of the most important things we can help teach.”