Sheraton Hotels & Resorts today announced the launch of Sheraton Selects Spotlight on Riesling to celebrate the varietal across North America beginning this July through September 20, 2014. As part of the growing popularity and seasonality of the Riesling grape, participating Sheraton properties will create a slate of programming to feature carefully chosen Sheraton Selects Riesling wines, including wine flights, food pairings, guided tastings and more. The new program comes one year after the successful global rollout of Sheraton Social Hour to more than 400 Sheraton hotels in 2013, which offers guests a specially curated menu of premium wines and weekly tastings.
Sheraton Selects Spotlight on Riesling kicks-off with an exclusive Riesling tasting and Sheraton Social Hour at Sheraton New York Times Square, with special guest Bob Bertheau, Chateau Ste. Michelle’s Head Winemaker. Guests and locals alike will taste a selection of Rieslings featured on the new Sheraton Selects menu while learning about the characteristics that have lead this varietal to become a summer staple. This spotlight on Riesling will be followed by an ongoing series of Sheraton Selects Spotlight promotions that continue to celebrate and feature growing trends in premium wine.
“Our goal is to provide our guests with unprecedented access to premium wine and showcase the latest wine industry trends,” said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts. “We designed Social Hour to foster social interactions among our guests and become a destination for a great wine experience.”
The program includes two Riesling offerings on all participating Sheraton Selects menus at properties in North America. Enhanced participation from hotels includes Riesling wine flights of at least three varieties, as well as food pairings to complement each Riesling wine. Sheraton Selects Spotlight features some of the world’s top winemakers such as Chateau Ste. Michelle, Eroica, Dr. Loosen, Pacific Rim, Hogue and Stonecap.