This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Rentrak And CBS-Owned Television Stations Expand Partnership By Making KCBS And KCAL First Los Angeles TV Stations With Access To Rentrak's Advanced Automotive Demographics

Stocks in this article: RENT

PORTLAND, Ore., June 19, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, has expanded its partnership with the CBS Television Stations group by making KCBS (the West Coast flagship station of the CBS Television Network) and KCAL (one of the nation's leading independent stations) the first stations in the Los Angeles market to use Rentrak's local ratings services, including full access to Rentrak's Advanced Automotive Demographics which measure television viewing tied to automobile make/model purchase behaviors.

With the addition of KCBS and KCAL, Rentrak is now providing its services to nine CBS-owned stations in five markets. CBS Television Stations began working with Rentrak in February across four markets: Dallas-Fort Worth, Miami, Minneapolis-St. Paul and Pittsburgh.

"We are excited to see our partnership with the CBS Television Stations group grow with the addition of KCBS and KCAL in Los Angeles and look forward to working closely with them," said Rentrak's Chief Executive Officer and Vice Chairman Bill Livek.

"We are pleased to continue to grow our mutually beneficial relationship with Rentrak," said President, CBS Television Stations Peter Dunn. "We see a tremendous upside to KCBS and KCAL being the first stations in Los Angeles, the car-buying capital of the world, that are able to provide enhanced ratings information about the auto purchasing behavior of the consumers we reach."

"We view being the first stations in the market with Rentrak's Advanced Automotive Demographics as a game-changing opportunity," said President and General Manager, KCBS and KCAL Steve Mauldin. "We are excited to share this eye-opening research with our clients and continue to help them market their products to the high-quality audience we deliver every day."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,804.80 +26.65 0.15%
S&P 500 2,070.65 +9.42 0.46%
NASDAQ 4,765.38 +16.9840 0.36%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs