NEW YORK (TheStreet) -- Amazon (AMZN - Get Report) debuted its new Fire phone Wednesday, and some investors wondered about the effect of this on Apple (AAPL - Get Report). TheStreet's Jim Cramer says a lot of people see investing as a zero-sum game; that is, if something is good for Amazon, then it must bad for Apple.
He urges investors to realize that this is an old-world way of looking at investing. Cramer notes Apple has entrenched itself via strong relationships with many wireless carriers and by establishing itself in China. He says the days of a company just disappearing are done and notes Apple's volatility has decreased since its 7-for-1 stock split.
Cramer thinks stocks nowadays only pause rather than get hammered when a competitor makes a positive announcement or when a company announces negative news.
He does not like Apple as much as when the price was lower, but it is not an expensive stock and investors do not need to react to every move from another company. It is possible, though, that Apple's new products, particularly the iPhone 6, could be a new catalyst in the second half of 2014.
Cramer recalls the massive sell off from March through May and notes Apple performed the best during that period. He cautions, though, that any new product launches could already be reflected in the stock price.
But Cramer believes there is room in the market for Apple, Amazon, Facebook (FB - Get Report) and Google (GOOG - Get Report) to all do well. Google has lagged the most and Facebook secondarily, so those two stocks are Cramer's focus.TheStreet Ratings team agrees with Cramer's assessment on Apple, as it rates it a "buy" with a ratings score of B+. TheStreet Ratings Team has this to say about their recommendation:
"We rate APPLE INC (AAPL) a BUY. This is driven by multiple strengths, which we believe should have a greater impact than any weaknesses, and should give investors a better performance opportunity than most stocks we cover. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, notable return on equity, expanding profit margins and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook."