BATTLE CREEK, Mich.
June 18, 2014
is partnering with a diverse group of celebrity powerhouses to help educate families about the nutritional benefits of grains and protein found in
cereal and one cup of skim milk, soon to be revealed at
Recharge Bar. Today,
is proud to officially announce its partnership with chef, owner and founder of Milk Bar,
, Grammy award-winning group, The Roots, and Emmy award-winning choreographer,
– in addition to Dr.
, who previously was announced as a
partner to help convey the benefits of a cereal and milk breakfast.
To view the multimedia assets associated with this release, please click:
is partnering with these fellow cereal lovers to help remind people that America's number one breakfast – cereal and milk – provides grains and protein to help families recharge right in the morning," said
, senior vice president, Marketing & Innovation for Kellogg U.S. Morning Foods.
"Most people know about my love for cereal, but it goes further than just taste," said
. "I'm excited to show families that a bowl of
cereal and one cup of skim milk is not only a nutritious combination of grains and protein – but can be dressed up with fun flavor boosts, making it a tasty way for anyone to start the day right!"
Be on the lookout for the who, what and when of the
Recharge Bar on
To learn more about how a bowl of cereal and one cup skim milk offers a tasty combination of protein and grains that helps recharge your body, visit Kelloggs.com/CerealAndMilk.