June 18, 2014
/PRNewswire/ -- The iconic, always-dapper
updated his wardrobe last year. This year he is updating his wheels.
is riding in style like never before as
, America's leading snack nut brand, unleashes its new
vehicle fleet onto the roads of America.
Tour kicks off in
with two new
vehicles expanding the mobile fleet to three. The expansion reflects a commitment to fan feedback as more and more peanut lovers are demanding a
presence where they live and work.
"During the first year of the
Tour we found out just how much people enjoyed a visit from the
, senior brand manager for
. "We listened to our loyal fans and have built two more
allowing more peanut fans nationwide to harness the power of the peanut."
will be traveling to cities across the country with
and three teams of
Peanutters behind the wheel.
Peanutters, drivers of the
chauffers, make appearances at special events and locations, conduct media interviews, and hand out samples of
peanuts on the road during the year-long, coast-to-coast tour.
New NUTmobiles for the 21 st Century
The two new fiberglass
vehicles have several new features including iPad and smart technology, GPS navigational systems, and a customized interior showcasing a historical
timeline on the ceiling. The new mobile peanuts are also bigger than ever at 27-feet long, 11-feet tall and 8-feet wide.
You can learn more about
, on Facebook at
and on Twitter at
has a long history of pioneering industry firsts. This inventiveness is delivered through a diverse portfolio of nutritious and delicious plant-based snacks such as peanuts, cashews, almonds and other nuts.
NUT•rition offers a distinctive line of nut mixes that focus on specific nutritional needs.
Trail Mix blends roasted nuts, delicious fruit and other delicious ingredients to help fuel an active lifestyle.
ABOUT KRAFT FOODS GROUP
Kraft Foods Group, Inc. (NASDAQ: KRFT) is one of
largest consumer packaged food and beverage companies, with annual revenues of more than
. With the spirit of a startup and the soul of a powerhouse, Kraft has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. The company's iconic brands include
Kraft, Capri Sun, Jell-O, Kool-Aid, Lunchables, Maxwell House, Oscar Mayer, Philadelphia, Planters
. Kraft's 22,500 employees in the U.S. and
have a passion for making the foods and beverages people love. Kraft is a member of the Standard & Poor's 500 and the NASDAQ-100 indices. For more information, visit
SOURCE Kraft Foods Group, Inc.