BATTLE CREEK, Mich., June 17, 2014 /PRNewswire/ -- This summer, Kellogg's Frosted Flakes® is celebrating young athletes who play their sports with character, personality and a spirit of fun through the brand's "Show Your Stripes" program. Last week, Kellogg's Frosted Flakes hosted a special event at Citi Field that brought 60 Little League® players face-to-face with pro football wide receiver Victor Cruz and New York Mets Daniel Murphy and Jon Niese.
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"In an age when sports is increasingly competitive for kids, Frosted Flakes is celebrating the 'play' in playing sports," said Matt Lindsay, Senior Director of All Family Brands for Kellogg's. "Show Your Stripes is all about keeping sports fun and giving kids the confidence to be themselves when playing their game."
"Show Your Stripes" Field Day At the June 11 event, Little League teams from the New York and Pennsylvania area arrived at Citi Field expecting a behind-the-scenes tour of the ballpark. After exploring the Jackie Robinson Rotunda and Mets Hall of Fame and Museum, the young athletes (ages nine to 12) were escorted through a tunnel behind home plate and onto the field.They were then surprised by the appearance of Cruz, Murphy and Niese, who led the Little Leaguers® through three "Show Your Stripes" stations. Murphy and Niese addressed the players about the importance of team spirit – sharing Mets team celebrations, handshakes, rally caps and more. Little Leaguers had the opportunity to share their own team traditions and teach the pros their rituals.