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CORRECTING and REPLACING Hasbro Revolutionizing Branded Play and Lifestyle Experiences Through Rich Storytelling Across All Entertainment Platforms

Stocks in this article: HAS

Eighth paragraph of release dated June 17, 2014, should read:


The MY LITTLE PONY franchise remains a cherished brand worldwide by fans of all ages. Behind a successful global entertainment, licensing and retail strategy which re-launched the brand in 2010, MY LITTLE PONY has grown to represent approximately $650 million dollars at retail across all consumer products in 2013. Its popularity is boosted by the successful hit animated series My Little Pony Friendship is Magic, produced by Hasbro Studios and airing in 180 territories. The series will kick off its fifth season in 2015. In 2013, Hasbro grew both the core MY LITTLE PONY segment as well as successfully launched MY LITTLE PONY EQUESTRIA GIRLS. According to NPD, for the week of Christmas (Dec 22nd to Dec 28th) Hasbro's EQUESTRIA GIRLS was the #1 selling Fashion Themed Doll in the US, taking the top spot from veteran players in the toy category. In 2014 music rules and rainbows rock as TWILIGHT SPARKLE and pals complete for the top spot in the CANTERLOT HIGH "Mane Event" talent show. The girls must rock their way to the top, and outshine rival ADAGIO DAZZLE and her band THE DAZZLINGS, to restore harmony back to CANTERLOT HIGH. Fans can rock out alongside their favorite MY LITTLE PONY EQUESTRIA GIRLS characters with colorful fashion dolls, playsets, and vehicles inspired by the new animated film set to debut this fall, My Little Pony Equestria Girls Rainbow Rocks.

The corrected release reads: 


Hasbro to Showcase Global Brands at 2014 International Licensing

Hasbro, Inc. (NASDAQ: HAS) will land at the 2014 International Licensing Expo in Las Vegas today with its premier roster of global franchise brands that underscore how the company is revolutionizing play through rich and immersive story telling platforms. The company will spotlight new and innovative products and entertainment based on key brands including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, NERF, PLAY-DOH, MAGIC: THE GATHERING and MONOPOLY. This year’s showcase illustrates innovation across multiple entertainment mediums including Film, TV, Digital Shorts, Publishing and Digital Gaming which then drives innovative product across multiple categories including toy, apparel, housewares and sporting goods.

“Hasbro continues to evolve its brand franchises in new ways that bring play and lifestyle experiences to life through storytelling,” said Simon Waters, Senior Vice President, Global Brand Licensing and Publishing at Hasbro. “With our Omni-screen strategy, branded storytelling across major entertainment platforms has really struck a chord with our consumers – to the tune of 8 billion impressions globally through our episodic content. We’ve strategically integrated narratives through our iconic characters and brands that continue to resonate worldwide.”

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