This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

New Nexcare Brand Campaign Shows How Nexcare Waterproof Bandages Stand Up To Life's Toughest Challenges

Stock quotes in this article: MMM

Nexcare Brand from 3M Company announces the launch of “ Will It or Won’t It,” an innovative digital campaign that demonstrates the superior performance of Nexcare Waterproof Bandages. The light-hearted brand campaign features an unexpected product tester, Nexcare Nana, who will go to extreme lengths to prove that Nexcare Waterproof Bandages have staying power. In a series of three 30-second video spots, “Will It or Won’t It” follows a fearless and daring grandmother as she conducts a variety of intense dramatized product tests that put Nana and Nexcare Waterproof Bandages up against their biggest opponents – water, dirt and germs.

This unique and humorous campaign spotlights Nexcare Nana’s strength as she courageously demonstrates just how tough Nexcare Waterproof Bandages are. With her hardhat on and adventurous spirit in tow, Nana’s first obstacle consists of going head-to-head with a high-pressure fire hose. The second features Nana taking part in an audacious dumpster dive, followed by the third encounter, a heavy-duty showdown with a dirt-filled dump truck. Nexcare Nana’s toughness shines through during each scenario, as does the Nexcare Waterproof Bandage.

“‘ Will It or Won’t It’ is a first-of-its-kind campaign for Nexcare Brand, and the dramatization further propels our effort to drive a shift in the way people think about the bandages they purchase and how they can be used in everyday-life,” said Joe Green, Nexcare brand manager. “In this new video series, Nexcare Nana tests the Nexcare Waterproof Bandages in over the top situations, in an effort to showcase the benefits of the product.”

The Nexcare Brand “Will It or Won’t It” series has also inspired “Tough as Nana,” a dedicated sweepstakes that celebrates the Nexcare Nana persona and allows consumers to nominate the special people in their lives that are as daring and tough as Nexcare Nana. Nexcare Brand Facebook fans will have a chance to win one of three trips inspired by Nexcare Nana’s pursuit of adventure, including swimming with sharks, skydiving or a racecar driving experience.

For more information, to view the video series and to enter the Nexcare “Tough as Nana” sweepstakes* go to www.Nexcare.com/nana.

*NO PURCHASE NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. Open only to legal residents of the 50 US & DC, 18+ (19+ in AL & NE, 21+ in MS) at the time of entry. Void where prohibited. Sweepstakes ends 12:00:00. CT on 7/31/14. Subject to the full Official Rules. Sponsor: 3M Consumer Health Care, St. Paul, MN.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,804.71 -238.19 -1.40%
S&P 500 1,946.16 -26.13 -1.32%
NASDAQ 4,422.0850 -71.3050 -1.59%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs