This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

New Nexcare Brand Campaign Shows How Nexcare Waterproof Bandages Stand Up To Life's Toughest Challenges

Nexcare Brand from 3M Company announces the launch of “ Will It or Won’t It,” an innovative digital campaign that demonstrates the superior performance of Nexcare Waterproof Bandages. The light-hearted brand campaign features an unexpected product tester, Nexcare Nana, who will go to extreme lengths to prove that Nexcare Waterproof Bandages have staying power. In a series of three 30-second video spots, “Will It or Won’t It” follows a fearless and daring grandmother as she conducts a variety of intense dramatized product tests that put Nana and Nexcare Waterproof Bandages up against their biggest opponents – water, dirt and germs.

This unique and humorous campaign spotlights Nexcare Nana’s strength as she courageously demonstrates just how tough Nexcare Waterproof Bandages are. With her hardhat on and adventurous spirit in tow, Nana’s first obstacle consists of going head-to-head with a high-pressure fire hose. The second features Nana taking part in an audacious dumpster dive, followed by the third encounter, a heavy-duty showdown with a dirt-filled dump truck. Nexcare Nana’s toughness shines through during each scenario, as does the Nexcare Waterproof Bandage.

“‘ Will It or Won’t It’ is a first-of-its-kind campaign for Nexcare Brand, and the dramatization further propels our effort to drive a shift in the way people think about the bandages they purchase and how they can be used in everyday-life,” said Joe Green, Nexcare brand manager. “In this new video series, Nexcare Nana tests the Nexcare Waterproof Bandages in over the top situations, in an effort to showcase the benefits of the product.”

The Nexcare Brand “Will It or Won’t It” series has also inspired “Tough as Nana,” a dedicated sweepstakes that celebrates the Nexcare Nana persona and allows consumers to nominate the special people in their lives that are as daring and tough as Nexcare Nana. Nexcare Brand Facebook fans will have a chance to win one of three trips inspired by Nexcare Nana’s pursuit of adventure, including swimming with sharks, skydiving or a racecar driving experience.

For more information, to view the video series and to enter the Nexcare “Tough as Nana” sweepstakes* go to www.Nexcare.com/nana.

*NO PURCHASE NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES. Open only to legal residents of the 50 US & DC, 18+ (19+ in AL & NE, 21+ in MS) at the time of entry. Void where prohibited. Sweepstakes ends 12:00:00. CT on 7/31/14. Subject to the full Official Rules. Sponsor: 3M Consumer Health Care, St. Paul, MN.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 18,084.38 +4.24 0.02%
S&P 500 2,113.83 -3.86 -0.18%
NASDAQ 5,070.1580 -21.9270 -0.43%

Partners Compare Online Brokers

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs