This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Cramer's Action Alerts PLUS - See his portfolio and get alerts BEFORE every trade. Learn more NOW!

Twitter's Problem in Roughly 140 Words and a Handful of Links

NEW YORK (TheStreet) -- Twitter (TWTR - Get Report) CEO Dick Costolo is in way over his head. And it shows.

He's winning a power struggle that shouldn't be taking place.

First, Costolo pushes out Twitter's COO. Shortly thereafter the head of media Chloe Sladden departs. This makes it appear as if C-level personnel is the problem and if Costolo can assemble the right team, under his leadership, Twitter can win. But this isn't so.

Twitter has core problems nobody can fix, described HEREHERE and HERE. A series of snobby cliques that discourage engagement. An, as TheStreet's Herb Greenberg calls it, "arcane" platform. And advertising that amounts to worthless spam any client with a clue should be able to reproduce for free.

Anything good (or bad) that happens on Twitter happens organically because of Twitter's users, not its employees. Delusional and egomaniacal Twitter executives didn't invent, say, second screening during television programs as much as they like to act like they did. 

Memo to Chloe: Get over yourself.

But, clearly, Costolo's ego doesn't see it this way. As such, it sure as heck won't let him do the right thing for investors and Twitter users and ...

Sell the darn thing to Facebook (FB - Get Report) before it's too late.

The stories at the links -- and the links inside the stories at the links -- chronicle one part of the narrative I've been assembling since 2012. As Twitter goes up in smoke, hopefully somebody will finally listen.

--Written by Rocco Pendola in Santa Monica, Calif.

Rocco Pendola is a full-time columnist for TheStreet. He lives in Santa Monica. Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
FB $80.41 1.07%
TWTR $49.41 1.77%
AAPL $130.42 1.26%
GOOG $555.48 2.13%
TSLA $207.19 1.68%


DOW 18,214.42 -10.15 -0.06%
S&P 500 2,110.74 -3.12 -0.15%
NASDAQ 4,987.89 +20.7530 0.42%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs