This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Clear Channel Outdoor Is Proud Sponsor Of Cannes Lions International Festival Of Creativity, Outdoor Lions (Graphic: Business Wire)

Stocks in this article: CCO

Clear Channel Outdoor (CCO ), one of the world’s largest outdoor advertising companies, is showcasing the powerful combination of Out-Of-Home (OOH) and Mobile at this year’s Cannes Lions International Festival of Creativity . Utilizing the world’s largest rooftop digital screen atop the landmark Le Grand Hotel and interactive digital totems at locations along the Croisette, Clear Channel Outdoor is featuring dynamic OOH advertising from a number of brand partners including Samsung, L’Oreal, McDonald’s, Weather Channel, Unilever and YouTube. CCO will also display the 2014 Outdoor Lions winners when named. Additionally, a giant mobile interactive soccer game called Le Grand Kick is available to festival attendees with the competition taking place for all of Cannes to see on the rooftop digital screen.

Clear Channel Outdoor is proudly sponsoring the Outdoor Lions for the fifth consecutive year. For the first time since the festival began, the Outdoor category is the most popular in 2014, attracting over 5,600 entries and demonstrating that the oldest and most enduring advertising medium has never been more exciting for creatives.

Clear Channel Outdoor will be unmissable in Cannes with digital displays in the Palais des Festivals and at Centre d'art La Malmaison in addition to the roof of Le Grand Hotel. An innovation and creative leader in out-of-home, CCO is driving reappraisal of the medium’s role in the media mix with visually captivating displays at the biggest creative gathering of the year, as well as pioneering initiatives and groundbreaking research year-round.

William Eccleshare, CEO, Clear Channel Outdoor commented: “In the last six months, Clear Channel Outdoor has rolled out Connect, the first global out-of-home mobile interactive advertising platform, an innovation that has helped to transform out-of-home into one of the most contemporary, relevant and effective mediums. It demonstrates our belief in the powerful creative and consumer engagement opportunities which Outdoor and Mobile offers advertisers.

“We are delighted to be showcasing this potential throughout Cannes week. This will include offering the chance to compete in a giant interactive mobile soccer game; a creative digital outdoor showcase featuring our partner brands such as Samsung, L’Oreal and McDonald’s, and inviting people to our interactive exhibition area – our ‘Playground’ – to test-drive the powerful consumer engagement opportunities our medium can deliver through Connect.”

1 of 4

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs