June 16, 2014
/PRNewswire/ -- Shrek, Puss in Boots and the Kung Fu Panda himself join YouTube's talent roster of A-list vloggers with today's launch of
, an original content destination for families on YouTube with the promise of delivering dreams and laughs on every screen.
expertise as a global family entertainment brand with the digital savvy of
, the fastest growing online destination for teens, which DreamWorks acquired a year ago.
DreamWorksTV will showcase original live-action and animated short-form content that is laugh-out-loud funny, featuring fresh new voices and iconic characters. Series highlights include family-friendly versions of reality TV (
Prank My Parents, Record Setter Kids
), original animated web series from top creators (
Jimmy Blue Shorts
) as well as vlog posts from DreamWorks' stable of fan favorite characters.
, an original scripted series based on the iconic comic book character, will also make its debut this summer.
The ambitious effort will be overseen by AwesomenessTV founder
with a team assembled for DreamWorksTV.
"We're tapping into the invaluable knowledge that Brian has amassed from his success with AwesomenessTV to create a unique, short-form, laugh-out-loud mobile experience for families," said DreamWorks Animation CEO
. "This is a huge opportunity for the DreamWorks brand."
"DreamWorksTV is committed to delivering original content, from scripted live-action series based on great characters like
, to fresh new animated characters like
Jimmy Blue Shorts
to vlogs and other short-form content featuring the much beloved
Puss in Boots
," said Robbins. "We are combining the DreamWorks brand with lessons learned from AwesomenessTV to create content that will be embraced by families everywhere."
Among the series that will be featured on DreamWorksTV are: