This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Mattel's Spellbinding Fairytale Ever After High™ Unfolds As A Netflix Original Series For Kids

LOS ANGELES and BEVERLY HILLS, Calif., June 16, 2014 /PRNewswire/ -- Netflix Inc. (Nasdaq: NFLX) and Mattel, Inc. (Nasdaq: MAT) today announced an all-new and wicked animated original series for kids of all ages based on the spelltacular Mattel franchise, Ever After High™. The new animated series will premiere in all Netflix territories in early 2015.  

Netflix and Mattel announce all new original series for kids based on the Mattel franchise Ever After High coming to Netflix in 2015.

"The engaging and magical storylines of Ever After High make it a great addition to our growing slate of original kids programming," said Ted Sarandos, Chief Content Officer for Netflix. "Mattel has a track record of making high quality animated programs and we're excited to extend our relationship, bringing our members the enchanting world of Ever After High."

"Today's kids want to watch their favorite characters anywhere and everywhere they are. Netflix is the perfect home for developing and expanding the already enchanting world of Ever After High," said Michael Riley, Vice President Franchise Development and Content Distribution at Mattel. "We're excited to be working with Netflix and for the show to be a part of its growing portfolio of original kids programming."

The Netflix original series will be preceded by Ever After High™  Spring Unsprung, a new movie, in early 2015, and 12 episodes of Ever After High the series will follow.  Both will feature the royally rebellious and spellbinding stories of the Ever After High™ students with new twists, turns and character introductions for current and new fans to enjoy.     

About Ever After High: Classic fairytales have been flipped on their crown! Ever After High™ tells the page-turning story of the teenage sons and daughters of well-known fairytale legends.  From Apple White™ (daughter of Snow White) to Raven Queen™ (daughter of the Evil Queen), Ever After High™ features creative, original storylines and characters brought to life in innovative ways. From entertainment and animated webisodes, to detailed fashion dolls, best-selling books, a mesmerizing interactive music video, spellbinding consumer products, and more these fairytale teens will share their stories of courage and confidence with fans as they discover the story of one's life is not written in permanent ink. Produced by Mattel Playground Productions, Ever After High™ animated short-form webisodes are currently available on Netflix and EverAfterHigh.com.

About Netflix Netflix is the world's leading Internet television network with over 48 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For a low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

About Playground Productions: Mattel Playground Productions is the strategic creative storytelling division for Mattel Brands. Playground Productions serves to build, shape and develop compelling multi-platform storylines for Mattel, its partners and the company's diverse portfolio of brands. Spanning movies, TV and today's hottest digital distribution platforms, Mattel Playground Productions is comprised of world-class talent with extensive experience within the entertainment ecosystem.

About Mattel: The Mattel family of companies (Nasdaq: MAT) is the worldwide leader in the design, manufacture and marketing of toys and family products. Mattel's portfolio of best-selling brands includes Barbie ®, the most popular fashion doll ever produced, Hot Wheels ®, Monster High ®, American Girl ®, Thomas & Friends ® and Fisher-Price ® brands, including Little People ® and Power Wheels ®, MEGA ® Brands, including MEGA BLOKS ® and RoseArt ®, as well as a wide array of entertainment-inspired toy lines. In 2013, Mattel was named one of the "World's Most Ethical Companies" by Ethisphere Magazine and in 2014 ranked No. 5 on Corporate Responsibility Magazine's "100 Best Corporate Citizens" list. With worldwide headquarters in El Segundo, Calif., Mattel's companies employ nearly 30,000 people in 40 countries and territories and sell products in more than 150 nations. At Mattel, we are Creating the Future of Play. Visit us at www.mattel.com, www.facebook.com/mattel or www.twitter.com/mattel.

MAT-OG

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,987.51 -61.49 -0.36%
S&P 500 1,985.54 -11.91 -0.60%
NASDAQ 4,567.5980 -24.2080 -0.53%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs