June 16, 2014
/PRNewswire/ -- Snyder's-Lance, Inc. (Nasdaq-GS: LNCE), announced today the completion of its acquisition of Baptista's Bakery, Inc., first announced on
, 2014. Baptista's, an industry leader in baked snack foods and product innovation, is the manufacturer of the fast growing Snack Factory® Pretzel Crisps® brand and has unique capabilities consistent with the strategic plans of
-Lance. The transaction supports efforts to sharpen focus on branded products in growth categories such as "better for you" and other emerging products driven by consumer preferences and insights.
& Company, L.L.C. acted as financial advisor, and Foley & Lardner, LLP acted as legal counsel to Baptista's in the transaction. K&L Gates LLP acted as legal counsel to
About Snyder's-Lance, Inc
-Lance, Inc., headquartered in
, manufactures and markets snack foods throughout
the United States
-Lance's products include pretzels, sandwich crackers, pretzel crackers, potato chips, cookies, tortilla chips, restaurant style crackers, nuts and other snacks.
-Lance has manufacturing facilities in
. Products are sold under the
of Hanover®, Lance®, Cape Cod®, Snack Factory® Pretzel Crisps®, Krunchers!®, Tom's®, Archway®, Jays®, Stella D'oro®, Eatsmart™, O-Ke-Doke®, Quitos™ and other brand names along with a number of private label and third party brands. Products are distributed nationally through grocery and mass merchandisers, convenience stores, club stores, food service outlets and other channels. LNCE-E