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TheStreet Open House

Sabre Launches The Capability To Sell United Economy Plus Seating

Stocks in this article: UAL

SOUTHLAKE, Texas AND CHICAGO, June 13, 2014 /PRNewswire/ --  Sabre Corporation (NASDAQ: SABR) and United Airlines today announced that the airline's Economy Plus seats are available for sale through  U.S. travel agents using the Sabre global distribution system (GDS), which enables airlines to bring unique products and a multitude of personalized offers to travelers. Global sales expect to begin June 17.

United Airlines' Economy Plus seats now available in Sabre global distribution system

United's Economy Plus seats, which are located at the front of the Economy cabin, enable customers to stretch out with more room to work and relax. The airline offers more extra-legroom economy-class seating than any other airline in North America.

In addition to having the ability to book United's Economy Plus seats within their existing workflow, travel consultants can view a multitude of detailed seat characteristics and expanded cabin layouts, which also include flat-bed seats, via Sabre's enhanced interactive seat map.

The airline seats can be purchased on United flights, regardless of destination, by Sabre subscribing agencies.  Sabre agents can also assign Economy Plus seats to United's eligible frequent flyers and those who have purchased an annual subscription.

"Sabre continues to invest in technology to support airlines' merchandising strategies today and into the future," said Shelly Terry, Sabre Travel Network's vice president of supplier merchandising. "The Sabre travel marketplace provides an invaluable platform for airlines to market and sell their products the way they choose, and for agents to best serve leisure and business travelers in the most seamless and efficient manner. We are thrilled to have United's Economy Plus seats back in our marketplace."

"Our Economy Plus seats provide tremendous value to our customers," said John Slater, United's vice president of sales for the Americas. "This next-generation travel technology enables our travel management partners and travel agencies to offer the same Economy Plus shopping experience as we do on united.com."

United joins more than 20 airlines worldwide using Sabre's supplier merchandising capabilities to sell their products in new ways. Sabre's solutions allow airlines to sell their ancillaries in over 120 countries, more than any other GDS, and are directly imbedded in an agent's shopping workflow for seamless efficiency.

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