Amira Nature Foods Ltd (the “Company”) (NYSE: ANFI), a leading global provider of branded packaged Indian specialty rice, today announced the launch of Amira branded products in 291 Tesco stores across the United Kingdom. Tesco will be offering Amira’s 4 kilogram and 8 kilogram gold bags of Pure Basmati rice and 8 kilogram silver bags of Banquet Basmati rice.
Tesco is a leading retailer in the United Kingdom and this new distribution builds upon Amira’s success in Tesco stores in other regions. In addition, the Tesco United Kingdom product launch further strengthens Amira’s presence in the United Kingdom following its initial launch in the country in June 2013. Amira’s products are currently being offered in over 3,000 retail distribution points, including Morrisons Supermarket, as well as certain foodservice customers and a Michelin star restaurant.
“We are excited to enter Tesco supermarkets and expand our business in the important United Kingdom market,” said Karan A. Chanana, Amira’s Chairman and Chief Executive Officer. “We have enjoyed success in the UK since our launch last year. Our ability to grow our business with important global food retailers such as Tesco is a testament to our premium and delicious products. As Amira brand awareness continues to expand in the UK, we are confident that we will be able to further increase our retail distribution and partner with additional leading retailers and food service customers in the region.”
“Amira rice is a flagship food brand, and this week’s launch brings the highest quality basmati rice to the UK’s largest supermarket chain,” said Tony O’Connor, CEO of Amira G Foods Ltd. “We’re confident our range of premium basmati rice offers customers the very best rice available.”
About Amira Nature Foods
Founded in 1915, Amira has evolved into a leading global provider of branded packaged Indian specialty rice, with sales in over 40 countries today. Amira sells Basmati rice, which is a premium long-grain rice grown only in certain regions of the Indian sub-continent, under its flagship Amira brand as well as under other third party brands. Amira sells its products through a broad distribution network in both the developed and emerging markets. Amira’s global headquarters are in Dubai, United Arab Emirates, and it also has offices in India, Malaysia, Singapore, Germany, the United Kingdom, and the United States. For more information please visit
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