, an innovative independent natural pet food company, and
(NASDAQ: PETM) announced today that beginning this week the company’s two wholesome pet food brands will begin selling at the largest specialty pet retailer in North America.
“Pet parents are seeking natural diets that give their pets the nutrition nature intended,” said Matt McAdam, PetSmart’s executive vice president of merchandising and real estate. “Nature’s Variety strengthens our natural selection and gives pet parents the variety of wholesome foods they desire. PetSmart is committed to meeting the evolving needs and preferences of our pet parents who deeply care about the health and well-being of their pets.”
Nature’s Variety produces pet food through two brands – Instinct
, the leader in raw pet food; and Prairie
, a balanced holistic line of food. Instinct dog and cat foods include grain-free and gluten-free formulas, and come in a variety of forms, including kibble, can, raw frozen, freeze dried raw and treats. Prairie dog foods are available in kibble, cans and treats in an assortment of proteins. PetSmart began selling both lines June 9 in the United States and began selling both brands in Canada in late May. In addition, PetSmart will carry Instinct Raw frozen diets in more than 575 stores throughout the United States and Canada.
“Nature’s Variety is committed to providing pet parents with superior quality pet food and giving them more options to incorporate raw into their pet’s diet,” said Reed Howlett, CEO of Nature’s Variety. “We are extremely proud of this partnership with PetSmart. By expanding our distribution we are able to give more households access to the natural, holistic diets they are seeking for their pets.”
PetSmart is the largest specialty pet retailer in North America with products and services for every type of pet. For more information on products, deals and store hours, visit
PetSmart, Inc. (NASDAQ: PETM) is the largest specialty pet retailer of services and solutions for the lifetime needs of pets and is a leading online provider of pet supplies and pet care information (
). The company employs approximately 54,000 associates and operates more than 1,314 pet stores in the United States, Canada and Puerto Rico, and over 196 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products; and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp
day care services and pet adoption services. Through its in-store pet adoption partnership with PetSmart Charities®, PetSmart has helped save the lives of more than 5 million pets since 1994. PetSmart Charities, Inc. and PetSmart Charities of Canada, Inc. (“PetSmart Charities”) are independent, nonprofit organizations that save the lives of homeless pets and reduce shelter intake through spay/neuter efforts. In 2012, nearly 450,000 dogs and cats found homes through PetSmart Charities’ adoption centers in all PetSmart stores and by sponsoring community adoption events. PetSmart Charities is the leader in granting money to help pets in need, with more than $28 million given in 2012 throughout North America.
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About Nature’s Variety
Nature’s Variety is an independent company producing premium, natural pet food headquartered in St. Louis with manufacturing operations in Lincoln, Neb. Nature’s Variety produces pet food through two brands – Instinct®, the leader in raw pet food; and Prairie®, a balanced holistic line of food – and frozen dog treats through the SweetSpots® brand. The Instinct® brand includes Pride by Instinct®, Instinct® Raw Boost®, Instinct® Limited Ingredient Diets and Instinct® Healthy Weight. The Prairie® brand includes Homestyle by Prairie®. For more information about Nature’s Variety, visit
. For more information on Instinct®, visit
. For more information on Prairie®, visit
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